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Italy: watches purchased during Christmas in 2017, by category

This statistic shows the results of a survey investigating the categories of watches that individuals are more willing to purchase during the Christmas holiday in Italy in 2017. According to data, the majority of the respondents (73.6%) will purchase low-range watches with a commercial value of maximum 500 euros. Another 1.6 percent of the respondents stated that will buy extra luxury watches whose market value is over 8,000 euros.

Which category of watches will you purchase during Christmas?

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Source

Release date

October 2017

Region

Italy

Survey time period

September 14-20, 2017

Number of respondents

308 respondents

Age group

24 years and older

Special properties

individuals who went to jeweller in the last 18 months

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Mixed survey type: CATI and CAWI.

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