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Mexico: audio advertising effectiveness 2017, by platform

Published by Statista Research Department, Feb 20, 2020
The statistic presents audio advertising effectiveness in Mexico as of February 2017, broken down by platform. During a survey, 36 percent of respondents stated they bough products after advertising on online radio.

Audio advertising effectiveness in Mexico in 2017, by platform

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Release date

November 2017

Region

Mexico

Survey time period

September 2017

Number of respondents

1,000 respondents

Age group

15-60 years

Special properties

Among internet users who listen to traditional/online radio or stream audio content

Method of interview

Face-to-face interview, online survey

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