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Which of the following artificial intelligence (AI) or other technology capabilities would appeal to you if offered by a retailer?

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Appeal of tech capabilities offered by online retailers in the U.S. 2017, by age This statistic illustrates the appeal of artificial intelligence (AI) or other technological capabilities offered by retailers according to U.S. shoppers as of August 2017. According to the findings, 35 percent of Millennials stated their interest in having the ability to search merchandise in a physical store or online catalog by using an image and receiving product information based on the attributes of that image, while in comparison only 30 percent of Generation X and 23 percent of Baby Boomers reported similar appeal of such technology offered by retailers.
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MillennialsGeneration XBaby Boomers
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Description Source More information
This statistic illustrates the appeal of artificial intelligence (AI) or other technological capabilities offered by retailers according to U.S. shoppers as of August 2017. According to the findings, 35 percent of Millennials stated their interest in having the ability to search merchandise in a physical store or online catalog by using an image and receiving product information based on the attributes of that image, while in comparison only 30 percent of Generation X and 23 percent of Baby Boomers reported similar appeal of such technology offered by retailers.
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Release date
September 2017
Region
United States
Survey time period
August 4 to 8, 2017
Number of respondents
2,011 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
*Millennials: 18-36 years (n = 529)
Generation X: 37-52 years (n = 530)
Baby Boomers: 53-71 years (n = 737)
Multiple answers were possible.

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