According to a survey conducted in July 2021 among South Koreans on paid memberships for mobile shopping apps, around 51 percent of respondents stated that they mainly used Rocket WOW, while almost 62 percent of respondents stated to use that membership in general. Rocket WOW is the paid membership of South Korean online retailer Coupang and offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.
Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Opensurvey. (July 26, 2021). Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021 [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/
Opensurvey. "Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021." Chart. July 26, 2021. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/
Opensurvey. (2021). Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/
Opensurvey. "Usage Rate of Paid Memberships for Leading Mobile Shopping Applications in South Korea as of July 2021." Statista, Statista Inc., 26 Jul 2021, https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/
Opensurvey, Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021 Statista, https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/ (last visited October 03, 2024)
Usage rate of paid memberships for leading mobile shopping applications in South Korea as of July 2021 [Graph], Opensurvey, July 26, 2021. [Online]. Available: https://www.statista.com/statistics/1223927/south-korea-usage-rate-paid-membership-shopping-app/
