Factors influencing U.S. women when choosing facial care products 2017

This statistic shows the most important features when choosing facial care products according to female consumers in the United States as of May 2017. According to the survey of women interested in beauty and cosmetics that purchase facial care products at least once per week, 81 percent said they considered quality as one of the most important features.

Most important product features for women when selecting facial care products in the United States as of May 2017

Share of respondents
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Source

Release date

June 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

216 respondents

Age group

18 years and older

Special properties

those interested in beauty and/or cosmetics that purchase facial care products at least once per week

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When choosing makeup products, which features are most important to you?"
Multiple answers were possible.

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