Share of women who have ever resorted to cosmetic surgery in Italy 2018
Perceived relevance of physical appearance
Also, the study shows that females aged 18 to 24 years old were more likely to resort to cosmetic surgery than women in other age groups. Improving appearance was indicated by the largest share of women - 40.4 percent - as the reason to undergo cosmetic surgery. The respondents who declared that they needed the surgery due to accidents or diseases accounted for 21.3 percent of the total sample.
Number of cosmetic procedures performed in Italy
Between 2011 and 2017, the total number of surgical and non-surgical cosmetic procedures performed in Italy almost tripled, before decreasing slightly in 2018. In 2017, Italy was the fourth country worldwide with the highest number of breast augmentation procedures performed.