Canadian decision factors on what to eat or drink by income 2017

Leading decision factors when choosing products to eat or drink in Canada in 2017, by income*

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Release date

October 2017



Survey time period

summer 2017

Number of respondents

1,009 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* Each income band represents a quarter of the total income within that market, e.g., high income = the top ca. 25% earners.
The survey question was phrased as follows: "When deciding which food or beverage product to eat or drink, how important are the following in making your decision?"
Data used represents the Top 2 boxes “Very important” and “Extremely important” out of a 5-point-scale in the online survey.

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