Whole Foods Market is an U.S.-based grocery retailer with an emphasis on organic and natural food products. The firm’s roots date back to September 20, 1980, when the retailer opened its first store in Austin, Texas. The company’s headquarters still remains in the Texan capital city.
In its early years, the food retailer was especially known for its high food standards and even the brand name was used synonymously with ‘health’ and ‘organic’. Lately, Whole Foods Market has been accused of having overly high prices and overcharging. However, there is hope that the online retail giant will make Whole Foods Market more affordable, and perhaps consumers will stop jokingly referring to it as “Whole Paycheck”.
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