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Expectations for natural or fewer chemicals in beauty products by country 2017

Share of women expecting the use of more natural and organic ingredients or fewer chemicals in beauty products worldwide as of 2017, by selected country*

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Release date

June 2017



Survey time period

May 8 to May 24, 2017

Number of respondents

11,132 respondents

Age group

18 years and older

Special properties

women across 11 countries including the U.S., the U.K., France, Germany, Poland, Russia, Turkey, China, Japan, South Korea, and India

Method of interview

Online survey

Supplementary notes

* Based on the following question: "How do you expect the beauty industry to evolve in the next five years? I expect to see...". The shares presented are the share of respondents who responded that they expect to see the "Use of more natural or organic ingredients/fewer chemicals in beauty products.

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Statistics on "Natural and organic cosmetics in the U.S."

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