Italy: parents' challenges in teaching their children about money 2016

This statistic presents the results of a survey conducted in Italy as of 2016 among the parents of the the so-called Post-Millennials- teenagers aged between 12 and 18 years at that time. During the survey, parents were asked to indicate the main challenges they encounter while trying to teach their children about money. According to data, 26 percent of the interviewed parents stated that the main challenge is to teach their children how to control their wishes and overcome the buying impulse and relative frustration when certain items cannot be purchased. Other 12 percent of respondents claimed it is difficult to explain the economic crisis and its impact on the family's finances.

According to you, what are the main challenges for parents in trying to teach their children about money?

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Release date

March 2018



Survey time period


Number of respondents

504 respondents

Special properties

DoxaKids Survey on Generazion Z ; Respondents are parents

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Multiple answers were possible

Generation Z or Gen Z- also known as iGeneration or iGen and Post-Millennials- is the demographic cohort after the Millennials (Generation Y), with people born in 1995 or later.

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