Attitudes towards misleading 'organic' labels on beauty products in the UK 2017

This statistic presents the attitudes the misuse of the terms 'organic' and 'natural' on beauty product labels among consumers in the United Kingdom (UK) in 2017. Of respondents, 77 percent said they would lose trust in a brand if they found out that a product with a label saying organic was not certified and would not meet organic standards. Around 64 percent said they would lose trust in the respective retailer.

Attitudes towards the misuse of the terms 'organic' and 'natural' on beauty product labels among consumers in the United Kingdom (UK) in 2017

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Source

Release date

April 2017

Region

United Kingdom

Survey time period

2017*

Number of respondents

1,000 respondents

Supplementary notes

* The sources does not specify the exact date of survey.

These opinions were gathered in a survey as part of wider research in which respondents were shown products with potentially misleading labels using the terms organic or natural, without being independently certified.

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