Americans' brand preference for salty snacks in 2017 and 2018, by gender

This statistic shows the results of a survey conducted from October 2017 through March 2018 among 3,000 adult Americans on their brand preference for salty snacks. The results were sorted by gender. During the survey, 13.5 percent of male respondents stated they prefer Lay's; 11.9 percent of female respondents said the same.

United States: Brand preferences for salty snacks from October 2017 to March 2018, by gender

MenWomen
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Source

Release date

April 2018

Region

United States

Survey time period

October 2017 to March 2018

Number of respondents

3,000*

Age group

18 years and older

Special properties

men and women aged 18-74

Method of interview

Online survey

Supplementary notes

* Men: n=1,500.
Women: n=1,500.

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