Sony's smartphone sales volume FY 2016-2019

As the company is performing well in terms of overall annual sales, with increasing numbers since fiscal year 2014, Sony’s smartphone sales have dropped by over 50 percent in only two years. In fiscal year 2018, the Japanese multinational conglomerate sold approximately 6.5 million units and is forecast to sell about five million smartphones next year.

Competition is becoming tougher

Reasons for Sony’s struggle in the mobile communications unit were decreased sales in Europe, Japan and Latin America as well as growing competition by manufacturers like Samsung, Huawei and Xiaomi. Xiaomi and Oppo have recently also entered the markets in Europe, putting more pressure on Sony, whereas its South Korean competitors LG and HTC are facing the same problems with decreasing sales.

Saturated smartphone markets

But the mobile industry is generally in trouble with saturated markets for years now. Even Apple and Samsung reported shrinking profits in the last quarter of 2018. As current smartphone technology is already advanced, consumers are seeing less technical improvements in products, leading to less incentives to buy a new phone with only minor differences for a higher price.

Smartphone sales volume of Sony Corporation in fiscal years 2016 to 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2019

Region

Worldwide, Japan

Survey time period

FY 2016 to 2018**

Supplementary notes

*Forecast.
**The company’s fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Telecommunications industry in Germany"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.