Based on survey results from 2020, Broadcaster Video-on-Demand (BVoD) services made up an additional 41 percent of the TV viewing time of 15 to 24 year-olds in Finland. The corresponding share among viewers aged 14 years and younger was 15 percent. Older age groups of 45 years and above mainly watch broadcast television instead of online services.
Share of Broadcaster Video-on-Demand (BVoD) viewing in addition to the television viewing time in Finland in 2020, by age group
Broadcaster VoD to tagged players (Yle Areena-, Mtv-palvelu/C More, and Ruutu/Ruutu+); TotalTV measurement*
Method of interview
Panel survey
Supplementary notes
* TotalTV measurement expands TV audience measurement to include Yle Areena, mtv-palvelu, and Ruutu viewing with more granularity. It measures viewing on all devices, including mobile devices. The measurement combines data from panel households with video measurements from TV companies.
The source adds the following information: "The measurement is carried out by Finnpanel and Kantar Media. Census data is currently provided by Adobe and Sanoma."
The results have been weighted to represent the entire population.
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Finnpanel. (January 21, 2021). Share of Broadcaster Video-on-Demand (BVoD) viewing in addition to the television viewing time in Finland in 2020, by age group [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/864031/online-tv-viewer-share-in-finland-by-age-group/
Finnpanel. "Share of Broadcaster Video-on-Demand (BVoD) viewing in addition to the television viewing time in Finland in 2020, by age group." Chart. January 21, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/864031/online-tv-viewer-share-in-finland-by-age-group/
Finnpanel. (2021). Share of Broadcaster Video-on-Demand (BVoD) viewing in addition to the television viewing time in Finland in 2020, by age group. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/864031/online-tv-viewer-share-in-finland-by-age-group/
Finnpanel. "Share of Broadcaster Video-on-demand (Bvod) Viewing in Addition to The Television Viewing Time in Finland in 2020, by Age Group." Statista, Statista Inc., 21 Jan 2021, https://www.statista.com/statistics/864031/online-tv-viewer-share-in-finland-by-age-group/
Finnpanel, Share of Broadcaster Video-on-Demand (BVoD) viewing in addition to the television viewing time in Finland in 2020, by age group Statista, https://www.statista.com/statistics/864031/online-tv-viewer-share-in-finland-by-age-group/ (last visited June 25, 2022)
