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TV channels in Sweden 2019, by audience share

Public television channel svt1 was the most popular television channel in Sweden. In 2019, it amounted to 25.6 percent. Compared to the previous year, this is a higher audience share. The private station TV4 followed closely behind, with a share of 23.7 percent of the entire television viewing time.

svt1 and TV4

The channel svt1 belongs to Sveriges Television AB. The public broadcasting service operates the five TV channels svt1, svt2, svt24, as well as a children’s channel and a science channel. Additionally, it is possible to watch TV online via svt Play. TV4, on the other hand, is operated by Bonnier Broadcasting, one of the largest television companies in the Nordic countries. Contrary to svt1, that is fund by an annual license fee, the private channel finances itself through advertising.

Traditional vs. online TV

As of 2019, the overall television viewing time in Sweden amounted to 127 minutes per day. This was a decrease of 39 minutes compared to ten years earlier. In contrast to that, watching television online gains more and more popularity. While 21 percent of Swedes used this medium in 2011, the share already amounted to 36 percent as of 2018.

Ranking of television channels in Sweden in 2019, by audience share

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Release date

January 2020



Survey time period


Number of respondents

3,000 households

Age group

3 years and older

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Statistics on "Television in Sweden"

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