TV channels in Sweden 2021, by audience share

Public television channel svt1 and private station TV4 were the most popular television channels in Sweden. In 2021, audience shares amounted to 25.8 percent each. Compared to the previous year, the market share of svt1 slightly increased by 0.3 percent.

svt1 and TV4

The channel svt1 belongs to Sveriges Television AB. The public broadcasting service operates the TV channels svt1, svt2, svt24, as well as a children’s channel and a science channel. Additionally, it is possible to watch TV online via svt Play. TV4, on the other hand, is operated by Bonnier Broadcasting, one of the largest television companies in the Nordic countries. Contrary to svt1, that is fund by an annual license fee which is in turn charged through taxes, the private channel finances itself through advertising.

Traditional vs. online TV

As of 2021, the overall television viewing time in Sweden amounted to 124 minutes per day. This was a decrease of five minutes compared to the previous year. In the last decade TV viewing time generally declined. In contrast to that, watching television online gains more and more popularity. While 21 percent of Swedes used this medium in 2011, the share already amounted to 55 percent as of 2020.