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Average daily TV viewing time in Sweden 2010-2020

During the past decade, the time spent watching TV in Sweden generally decreased, despite a small growth of two minutes from 2019 to 2020. According to the source, people aged 60 years and older watched the most, at 277 minutes per day in 2020. For comparison, 15 to 24-year-olds' daily viewing time amounted to only 24 minutes.
In the past years online television services were used more often. A different survey found that from 2011 to 2019, the share of web TV viewers in Sweden increased by 26 percent reaching nearly half of total respondents as of 2019. The age group of 15 to 24 years in particular tended to use the online version - almost two thirds of them stated to have watched television on the internet daily that year, while only 22 percent of 65 to 79-year-olds used this medium.

Average daily television viewing time in Sweden from 2010 to 2020

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Source

Release date

January 2021

Region

Sweden

Survey time period

2010 to 2020

Number of respondents

3,000 households*

Age group

3 years and older

Special properties

TV-meter-data

Supplementary notes

* Refers only to from 2018 to 2020.

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Statistics on "Television in Sweden"

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