Average daily TV viewing time in Sweden 2010-2022
During the past decade, the time spent watching TV in Sweden generally decreased, despite a small growth of two minutes from 2019 to 2020, probably due to the pandemic with people staying at home. However, in 2021 and 2022, the average daily TV time fell again amounting to 114 minutes. According to the source, people aged 60 years and older watched the most, at 263 minutes per day that year. For comparison, 15 to 24-year-olds' daily viewing time amounted to only 20.7 minutes.
In the past years online television services were used more often. A different survey found that between 2011 and 2021, the share of web TV viewers in Sweden increased by 37 percent reaching over half of total respondents as of 2021. The age group of 9 to 14 years in particular tended to use the online version - 78 percent of them stated to have watched television on the internet daily that year, while only 35 percent of 65 to 79-year-olds used this medium.
In the past years online television services were used more often. A different survey found that between 2011 and 2021, the share of web TV viewers in Sweden increased by 37 percent reaching over half of total respondents as of 2021. The age group of 9 to 14 years in particular tended to use the online version - 78 percent of them stated to have watched television on the internet daily that year, while only 35 percent of 65 to 79-year-olds used this medium.
