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Ranking of TV channels in Sweden 2021, by daily reach

Published by
Julia Stoll,
Jan 20, 2022
The public television channel svt1 recorded the highest daily reach among the Swedish population in 2021, at 31.4 percent. It is the primary channel of the public TV broadcaster Sveriges Television which was funded by license fees until 2018. From 2019 on, the license is charged through taxes.
The second highest-reached TV channel was TV4 owned by Bonnier Broadcasting, with a 28.3 percent reach. TV4 was one of the most profitable commercial television broadcasters in 2019 - the profit of the company amounted to over 1.5 billion Swedish kronor. In first place came Nent Group.

Ranking of TV channels in Sweden in 2021, by daily reach

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Release date

January 2022

Region

Sweden

Survey time period

2021

Number of respondents

3,000 households

Age group

3 years and older

Special properties

share of viewers who have watched at least 5 consecutive minutes

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