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Preferred travel booking methods in Italy 2020, by trip purpose

Published by Statista Research Department, Jun 14, 2021
In 2020, direct booking was the preferred travel booking method for both leisure and business trips taken by Italians. That year, online direct bookings accounted for 46 percent of all leisure trips, while direct booking without the Internet consisted of nearly 29 percent of leisure journeys. Meanwhile, direct bookings (online and offline) represented around 63 percent of all Italians' business trips in 2020.

Preferred travel booking methods for trips taken by Italian residents in 2020, by purpose of trip

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Source

Release date

April 2021

Region

Italy

Survey time period

2020*

Number of respondents

32,500 respondents

Special properties

households

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

*Figures for 2020 are provisional.
Data can be found under Table 25 (Prospetto 25) of the source's Excel sheet.

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