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Brand awareness of breakfast products in Germany 2012-2018

When buying breakfast products (e.g. muesli, cornflakes, etc), is the price or the brand more important to you?

by Evgeniya Koptyug, last edited Jun 27, 2019
Brand awareness of breakfast products in Germany 2012-2018 This statistic shows the results of a survey on the breakfast products brand awareness in Germany from 2012 to 2018. In 2018, 47.9 percent of respondents reported making purchase decisions based on the price of the product. By comparison, 29.5 percent of respondents preferred brand products.
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When buying breakfast products (e.g. muesli, cornflakes, etc), is the price or the brand more important to you?

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