Breakfast cereal usage in Great Britain 2013-2018, by user type

This statistic presents the frequency of breakfast cereal usage in Great Britain Between 2013 and 2018, by number of users. In 2018, an estimated 15 million people in were heavy breakfast cereal users.

Number of people using breakfast cereals (including porridge/oats) in Great Britain between 2013 and 2018, by user type

User type*Heavy usersMedium usersLight users
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Source

Release date

June 2019

Region

United Kingdom (Great Britain)

Survey time period

2013 to 2018

Number of respondents

24,191*

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source indicates:
- Heavy users consumed breakfast cereals either "once a day or more", "More than once a day" or "once a day"
- Medium users consumed breakfast cereals "2-3 times a week or "once a week"
- Light users consumed breakfast cereals "two or three times a month"or "once a month or less"

Figures estimated by the source on the basis of survey responses.
** Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845

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Statistics on "Breakfast cereal consumption in the UK"

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