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Breakfast cereal market in Europe - Statistics and Facts

Breakfast cereals are very popular throughout Europe. It is one of the traditional breakfasts of Western societies. Cereals can be consumed hot or cold. Milk or milk alternatives are usually used mixed with cereals for cold consumption. Cereals as a commodity are a commonly traded product worldwide. In Norway, the volume of breakfast cereals, granola, and other cereal products imported into the country is approximately 14.1 thousand metric tons. In the United Kingdom, imports of breakfast cereals amount to nearly 150 thousand metric tons yearly.

Breakfast cereal consumption in Europe

In Denmark, the average household expenditure on breakfast cereals amounted to 426 Danish kroner. In Poland, the average consumer eats 180 grams of breakfast cereals per month. The favorite brand of breakfast cereals among Polish consumers is Nestle, which is more than two times as popular as the next big brand, Vitanella. The average weekly purchase per person of breakfast cereals in the United Kingdom (UK) amounts to approximately 128 grams.

Breakfast consumption behavior in Europe

The average frequency of breakfast consumption at home in the Netherlands is 6.2 days per week. Taking a closer look at the individuals' breakfast eating habits in Italy, the majority of Italians prefer to have a complete breakfast with a beverage such as milk, coffee, or a cappuccino together with something to eat. In Germany, brands are secondary for most consumers when making purchasing decisions about breakfast products, such as muesli or cornflakes. When it comes to breakfast cereals, the majority of Germans make purchasing decisions based on the price, as opposed to brands.

Interesting statistics

In the following 5 chapters, you will quickly find the 24 most important statistics relating to "Breakfast cereal market in Europe".


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