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Leading websites in the fragrance category in the United Kingdom (UK) 2017, by SoV

This statistic displays the leading 30 fragrance websites in the United Kingdom (UK) as of July 2017, by share of voice. According to Pi Datametrics, across the UK fragrance category, is the leading website in terms of share of voice, accounting for 27.4 percent in July 2017. Overall, the leading 30 fragrance websites in the UK make up 83.8 percent of the category's share of voice. The 'Others' division, which includes a further 4,787 sites, constitutes 16.2 percent of SoV.

Leading 30 fragrance websites* in the United Kingdom (UK) as of July 2017, by share of voice**

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Release date



United Kingdom

Survey time period

July 4, 2017

Supplementary notes

* The fragrance category includes: fragrance brands, men's fragrance, generic and women's fragrance.

** Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms through Google UK.

*** The 'Others' division displays performance across every remaining site within the 'fragrance' category (4,787 sites).

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