Italy: importance of quality when picking wine 2017, by age group

This statistic depicts the results of a survey conducted to investigate on the importance of quality when picking wine in Italy in 2017. According to data, millennials were more likely to purchase wine of higher quality on special occasions, then people belonging to other age groups, while 66.4 percent of respondents aged over 65 years gave always priority to quality over price.

When picking wine, do you prioritize quality over price?

YesAlwaysOnly on special occasionsNo
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Sources

Release date

April 2018

Region

Italy

Survey time period

2017

Supplementary notes

The source provides no information about survey's methodology.

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Statistics on "Wine market in Italy"

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