Acceptance rate of using social media to interact with a bank in the UK 2017

This statistic illustrates the results of a 2017 survey on the share of respondents who were willing to use social media for interaction with their bank in the United Kingdom, broken down by generation. Of respondents from Generation Z (the youngest generation surveyed), 18 percent reported they would use social media to access and receive financial services.

Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation

Share of respondents**
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Release date

May 2018


United Kingdom

Survey time period

November to December 2017

Number of respondents

4,500 respondents

Special properties

Financial service customers

Method of interview

Online survey

Supplementary notes

* Original survey question: "Would you consider interacting with your main bank using any of the following methods? - Social Media"
** Respondents, who want to interact with banks that way, but currently do not.

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Statistics on "FinTech in the United Kingdom"

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