This statistic presents the leading home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Greece in 2023. That year, Klinex and Fairy were the leading brands for home care in Greece, with approximately six and five million consumer reach points, respectively.
Leading home care brands ranked by consumer reach points in Greece in 2023
(in millions)
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (August 21, 2024). Leading home care brands ranked by consumer reach points in Greece in 2023 (in millions) [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/900371/most-chosen-home-care-brands-greece/
Kantar Worldpanel. "Leading home care brands ranked by consumer reach points in Greece in 2023 (in millions)." Chart. August 21, 2024. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/900371/most-chosen-home-care-brands-greece/
Kantar Worldpanel. (2024). Leading home care brands ranked by consumer reach points in Greece in 2023 (in millions). Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/900371/most-chosen-home-care-brands-greece/
Kantar Worldpanel. "Leading Home Care Brands Ranked by Consumer Reach Points in Greece in 2023 (in Millions)." Statista, Statista Inc., 21 Aug 2024, https://www.statista.com/statistics/900371/most-chosen-home-care-brands-greece/
Kantar Worldpanel, Leading home care brands ranked by consumer reach points in Greece in 2023 (in millions) Statista, https://www.statista.com/statistics/900371/most-chosen-home-care-brands-greece/ (last visited September 18, 2024)
Leading home care brands ranked by consumer reach points in Greece in 2023 (in millions) [Graph], Kantar Worldpanel, August 21, 2024. [Online]. Available: https://www.statista.com/statistics/900371/most-chosen-home-care-brands-greece/