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Most chosen home care brands in Greece 2021, by consumer reach points

Published by Statista Research Department, Jun 1, 2022
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Greece in 2021. That year, Klinex and Fairy were both the leading brand for home care in Greece, with approximately eight and seven million consumer reach points, respectively.

Leading 20 home care brands ranked by consumer reach points in Greece in 2021 (in millions)

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Release date

May 2022

Region

Greece

Survey time period

2021

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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