Most chosen home care brands in Greece 2022, by consumer reach points

Published by
Dominique Petruzzi,
Jun 22, 2023
This statistic presents the leading home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Greece in 2022. That year, Klinex and Fairy were the leading brands for home care in Greece, with approximately seven and six million consumer reach points, respectively.

Leading home care brands ranked by consumer reach points in Greece in 2022 (in millions)

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Release date

June 2023

Region

Greece

Survey time period

2022

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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