Most chosen home care brands in the Greece 2018, by consumer reach points
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Greece in 2018. That year, Fairy and Klinex were both the leading brand for home care in Greece, with approximately six million consumer reach points. Ajax, Lenor and Soupline ranked in second and third place, with five and four million consumer reach points, respectively.
