Most chosen home care brands in the Greece 2018, by consumer reach points

Published by Emma Bedford, Nov 24, 2020
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Greece in 2018. That year, Fairy and Klinex were both the leading brand for home care in Greece, with approximately six million consumer reach points. Ajax, Lenor and Soupline ranked in second and third place, with five and four million consumer reach points, respectively.

Leading 20 home care brands ranked by consumer reach points* in Greece in 2018 (in millions)

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Source

Release date

February 2020

Region

Greece

Survey time period

2018

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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