Global mobile shopping app user acquisition costs 2018, by gender

Published by
Stephanie Chevalier,
Feb 16, 2023
This statistic presents the average mobile shopping app user acquisition costs worldwide as of April 2018, sorted by gender. According to the findings, the average cost-per-install for a female mobile shopping app user was valued at 4.34 U.S. dollars. The average cost-per-install across all users regardless of gender amounted to 4.11 U.S. dollars.

Mobile shopping app user acquisition costs worldwide as of April 2018, by gender (in U.S. dollars)

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Release date

June 2018

Region

Worldwide

Survey time period

April 1, 2017 to April 1, 2018

Special properties

Liftoff internal data

Supplementary notes

*Data spans across 58.1 billion impressions, 10.2 million installs, and 1.8 million first registrations and purchases.

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