This statistic presents the average mobile shopping app user acquisition costs worldwide as of April 2018, sorted by gender. According to the findings, the average cost-per-install for a female mobile shopping app user was valued at 4.34 U.S. dollars. The average cost-per-install across all users regardless of gender amounted to 4.11 U.S. dollars.
Mobile shopping app user acquisition costs worldwide as of April 2018, by gender
(in U.S. dollars)
Characteristic
Male
Female
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Liftoff. (June 6, 2018). Mobile shopping app user acquisition costs worldwide as of April 2018, by gender (in U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/911981/mobile-shopping-apps-user-acquisition-costs-by-type-gender/
Liftoff. "Mobile shopping app user acquisition costs worldwide as of April 2018, by gender (in U.S. dollars)." Chart. June 6, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/911981/mobile-shopping-apps-user-acquisition-costs-by-type-gender/
Liftoff. (2018). Mobile shopping app user acquisition costs worldwide as of April 2018, by gender (in U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/911981/mobile-shopping-apps-user-acquisition-costs-by-type-gender/
Liftoff. "Mobile Shopping App User Acquisition Costs Worldwide as of April 2018, by Gender (in U.S. Dollars)." Statista, Statista Inc., 6 Jun 2018, https://www.statista.com/statistics/911981/mobile-shopping-apps-user-acquisition-costs-by-type-gender/
Liftoff, Mobile shopping app user acquisition costs worldwide as of April 2018, by gender (in U.S. dollars) Statista, https://www.statista.com/statistics/911981/mobile-shopping-apps-user-acquisition-costs-by-type-gender/ (last visited July 27, 2024)
Mobile shopping app user acquisition costs worldwide as of April 2018, by gender (in U.S. dollars) [Graph], Liftoff, June 6, 2018. [Online]. Available: https://www.statista.com/statistics/911981/mobile-shopping-apps-user-acquisition-costs-by-type-gender/