Alcohol retail market share Australia 2016 by type

This statistic illustrates the market share in alcohol retail sales in Australia in 2016. That year, the Woolworths group including the brands Woolworths Liquor, BWS and Dan Murphy's accounted for 49.2 percent of all alcohol retail in Australia.

Market share in alcohol retail in Australia in 2016, by store type

Market share
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Release date

March 2017



Survey time period


Number of respondents

3,502 respondents

Age group

18 years and older

Special properties

adults who purchased packaged alcohol last 7 days

Supplementary notes

* Includes Woolworths Liquor, BWS and Dan Murphy's.

** Includes Liquorland, First Choice and Vintage Cellars.

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