
Frequency of streaming TV shows in the U.S. 2022
According to a survey held in January 2022, over one third of responding U.S. adults said that they watched or streamed TV shows multiple times or once a day. Whilst TV has always been a popular pastime, the growing number of streaming services allows viewers to enjoy content they want to see when they want to see it, and has led to a decline in traditional TV viewing among some audiences as they turn to video-on-demand platforms instead.