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Average daily time spent watching TV per individual in the United Kingdom (UK) from 2010 to 2017, by age (in hours)

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TV consumption in the UK: hours of daily viewing per individual 2010-2017, by age This statistic shows the average daily TV consumption time of individuals in the United Kingdom from 2010 to 2017, broken down by age. In 2017, the average UK adult aged 16 years and older watched 3.73 hours of television per day, a slight decrease compared to the previous year and approximately 34 minutes less compared to six years earlier in 2010. As in the years before, older viewers generally spent longer hours consuming television compared to younger demographics, with adults in the age group of 65 years and older watching 5.72 hours of TV everyday, compared to only 1.67 hours per day in the age group of 16- to 24-year-olds. Children consumed an average of 1.43 hours of television daily. As of January 1, 2017, there were 26.74 million TV households in the United Kingdom, 1.42 million households more than a decade before in 2007. The leading TV broadcasters in 2016 were the BBC with nearly a third of the audience share, followed by ITV and Channel 4.
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AdultsAdults 16-24Adults 25-34Adults 35-44Adults 45-54Adults 55-64Adults 65+Children 4-15
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AdultsAdults 16-24Adults 25-34Adults 35-44Adults 45-54Adults 55-64Adults 65+Children 4-15
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Description Source More information
This statistic shows the average daily TV consumption time of individuals in the United Kingdom from 2010 to 2017, broken down by age. In 2017, the average UK adult aged 16 years and older watched 3.73 hours of television per day, a slight decrease compared to the previous year and approximately 34 minutes less compared to six years earlier in 2010. As in the years before, older viewers generally spent longer hours consuming television compared to younger demographics, with adults in the age group of 65 years and older watching 5.72 hours of TV everyday, compared to only 1.67 hours per day in the age group of 16- to 24-year-olds. Children consumed an average of 1.43 hours of television daily. As of January 1, 2017, there were 26.74 million TV households in the United Kingdom, 1.42 million households more than a decade before in 2007. The leading TV broadcasters in 2016 were the BBC with nearly a third of the audience share, followed by ITV and Channel 4.
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Release date
March 2018
Region
United Kingdom
Survey time period
2010 to 2017
Age group
4 years and older
Special properties
data from a panel of national representative homes**
Supplementary notes
* Viewing is in decimal form; i.e. 3.75 is equivalent to 3 hours and 45 minutes.
** For additional information regarding methodology, see here.

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