TV consumption in the UK: hours of daily viewing per individual 2010-2017, by age

In 2017, the average UK adult aged 16 years and older watched 3.73 hours of television per day, a slight decrease compared to the previous year and approximately 34 minutes less than in 2010.

TV demographics in the UK

As in the years before, older viewers generally spent longer hours consuming television compared to younger demographics, with adults in the age group of 65 years and older watching 5.72 hours of TV every day, compared to only 1.67 hours per day in the age group of 16- to 24-year-olds. Children consumed an average of 1.43 hours of television daily.

Number of households with a television

As of January 1, 2018, there were 27 million TV households in the United Kingdom, 1.4 million households more than a decade before in 2008. The leading TV broadcasters in 2017 were the BBC with nearly a third of the audience share, followed by ITV and Channel 4.

Average daily time spent watching TV per individual in the United Kingdom (UK) from 2010 to 2017, by age

AdultsAdults 16-24Adults 25-34Adults 35-44Adults 45-54Adults 55-64Adults 65+Children 4-15
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Release date

March 2018


United Kingdom

Survey time period

2010 to 2017

Age group

4 years and older

Special properties

data from a panel of national representative homes**

Supplementary notes

* Viewing is in decimal form; i.e. 3.75 is equivalent to 3 hours and 45 minutes.
** For additional information regarding methodology, see here.

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Statistics on "Leisure activities in the United Kingdom (UK)"

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