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Desktop traffic of leading online fashion retailers in the Netherlands 2018

Total desktop traffic on the websites of selected online fashion retailers in the Netherlands as of 2018 (in 1,000s)*

by Raynor de Best, last edited Nov 14, 2018
Desktop traffic of leading online fashion retailers in the Netherlands 2018 This statistic shows the total number of desktop visits from the Netherlands of selected online fashion websites (in thousand visits). The listed websites are ranked on the online revenue made in the Netherlands. The Dutch website of Zalando attracted approximately 35 million visits in the survey period. H&M attracted considerably less desktop traffic. The H&M app, however, was among the most downloaded apps on Dutch iPhones in October 2018.
Language barriers and the local presence of Amazon seem to be important drivers for online shopping in Europe. Online shoppers from Ireland, Austria and Belgium, for example, seem more likely to buy products from a foreign e-commerce retailer. Chances are less in Poland and the Netherlands, however, as both countries have a strongly developed domestic e-commerce market.
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Total desktop traffic on the websites of selected online fashion retailers in the Netherlands as of 2018 (in 1,000s)*

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Statistics on "E-commerce in the Netherlands"
  • Market overview: a) overall market size
  • Market overview: b) number of web shops
  • Online shopper demographics
  • Leading e-tailers
  • Selected product groups: a) fashion
The most important statistics
  • Selected product groups: b) electronics
  • Selected product groups: c) online grocery shopping
  • Selected product groups: d) food delivery (Takeaway, Deliveroo)
  • Cross-border e-commerce (i.e. Amazon, AliExpress)
  • Online and mobile payment methods
  • Delivery preferences
  • Online sharing platforms: Peerby, Etsy and Airbnb
  • Holiday shopping (Black Friday, Saint Nicholas, Christmas)
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