Level of trust in artificial intelligence in Italy 2018

In 2018, four in ten Italians reported good levels of trust in Artificial Intelligence (AI), according to a survey conducted by Ipsos. This figure was about five percent more than the global average. With a market size of about 85 million euros in 2018, the AI sector in Italy was about to take off, as reported by Osservatori Digital Innovation. As a comparison, the market revenue for the sector in Europe was estimated to reach 984 million euros in 2018.

Enterprise adoption

In 2018, 72 percent of large and medium-sized enterprises in Italy had already implemented AI solutions. Only 12 percent of companies, however, deployed solutions at full performance, according to Osservatori Digital Innovation. The field of Artificial Intelligence is extremely wide-ranging: it includes emerging applications as diverse as recommender systems, predictive maintenance, and virtual assistants/chatbots. In recent years, interest for AI has soared both in industry and academia.

Chatbots - customers’ best friends?

The most commonly developed solutions by Italian companies were chatbots and virtual assistants. Italian users of chatbots were particularly satisfied by two features: the fastness of chatbots' response, and their constant availability. Given Italians' level of trust in AI, they looked ready to embrace similar technologies.

Do you agree with the statement: "I trust artificial intelligence"?

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Release date

November 2018



Survey time period

September 20-28, 2018

Number of respondents


Age group

18-64 years

Method of interview

Online panel

Supplementary notes

The results have been weighted to represent the entire population.

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Statistics on "Artificial intelligence in Italy"

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