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Italy: young consumers' priorities when buying food 2018, by generation

Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation

by Daniela Coppola, last edited Jan 9, 2019
Italy: young consumers' priorities when buying food 2018, by generation This statistic illustrates the share of Italian millennials and generation Z consumers who cared about product quality and sustainability when purchasing food in 2018. According to the study, 78 percent of generation Z consumers and 76 percent of Millennials prioritized quality when shopping for groceries. Sustainability was also a priority: about seven in ten millennials were willing to pay more for sustainable products.
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Share of young consumers who prioritize quality and sustainability when purchasing food products in Italy in 2018, by generation

MillennialsGen Z
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MillennialsGen Z
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by Daniela Coppola, last edited Jan 9, 2019
This statistic illustrates the share of Italian millennials and generation Z consumers who cared about product quality and sustainability when purchasing food in 2018. According to the study, 78 percent of generation Z consumers and 76 percent of Millennials prioritized quality when shopping for groceries. Sustainability was also a priority: about seven in ten millennials were willing to pay more for sustainable products.
Show more
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