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E-commerce platforms market share United States 2020

In 2020, Shopify was the biggest name in the U.S. e-commerce software market, used by roughly 30 percent of websites that use e-commerce technologies. The market’s other major competitors include WooCommerce Checkout, Wix Stores, and Squarespace Add to Cart, each of which boasts a market share of at least ten percent.


E-commerce is the term used to describe the broad spectrum of products and services which are bought and sold over the internet. It can include everything from the sale of physical good on sites like Amazon, to the online provision of software offered by companies like Google. Often seen as the future of commerce, the market has grown rapidly, especially in the U.S., where it accounts for around 11 percent of overall retail sales. The retail e-commerce sales in the U.S. is projected to bring in almost 670 billion U.S. dollars in revenue in 2020. Such booming sales signals strong demand for the software support behind e-commerce platforms, and estimates suggest that the e-commerce software application market alone will be worth over 5.5 billion dollars by the end of 2020.

E-commerce companies

The undisputed biggest name in e-commerce internationally is The company brought in nearly 141 billion U.S. dollars in revenue from its online stores in 2019. Other major competitors include Chinese brands Alibaba and Jingdong.

Market share of e-commerce software platforms in United States in 2020*

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Release date

April 2020


United States

Survey time period


Supplementary notes

*Data accessed on April 21, 2020. Market share measures the share of websites using different e-commerce technologies, as detected by the source.

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