E-commerce platforms market share in U.S. 2018

In 2018, Shopify was the biggest name in the U.S. e-commerce software market, accounting for 23 percent of total market share. The market’s other major competitors include WooCommerce Checkout, Wix Stores, and Squarespace Commerce, each of which boasts a market share of at least ten percent.


E-commerce is the term used to describe the broad spectrum of products and services which are bought and sold over the internet. It can include everything from the sale of physical good on sites like Amazon, to the online provision of software offered by companies like Google. Often seen as the future of commerce, the market has grown rapidly, especially in the U.S., where it accounts for around 10 percent of overall retail sales. The retail e-commerce sales in the U.S. is projected to bring in almost 670 billion U.S. dollars in revenue in 2020. Such booming sales signals strong demand for the software support behind e-commerce platforms, and estimates suggest that the e-commerce software application market alone will be worth over 4.4 billion dollars by the end of 2019.

E-commerce companies

The undisputed biggest name in e-commerce is Amazon.com. The company brought in nearly 123 billion U.S. dollars in revenue from its online stores in 2018. Other major competitors include Chinese brands Alibaba and Jingdong.

Market share of e-commerce software platforms in the United States in 2018

Market share
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Release date

December 2018


United States

Survey time period


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