Factors driving e-commerce growth 2014

The statistic shows the leading factors driving e-commerce growth, according to a late-2014 survey conducted by Econsultancy. As of November 2014, 34 percent of respondents said that conversion rate optimization was the leading driver of e-commerce growth for their enterprise.

What is the single biggest factor in driving your e-commerce growth?

Share of responding enterprises
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Sources

Release date

April 2015

Region

Worldwide

Survey time period

September to November 2014

Number of respondents

263 respondents

Special properties

companies with transactional websites and supply-side respondents (including agencies, consultants, software vendors and platform implementers)

Method of interview

Online survey

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Statistics on "Otto Group "

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