In 2021, digital media accounted for the largest share of advertising spending in France, at 26.5 percent. at the same time cinema held only 0.2 percent of total ad investments in the country. Television ranked second, with a 13.6 percent share in 2021.
Distribution of advertising spending in France in 2021, by media
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IREP. (March 15, 2021). Distribution of advertising spending in France in 2021, by media [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP. "Distribution of advertising spending in France in 2021, by media." Chart. March 15, 2021. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP. (2021). Distribution of advertising spending in France in 2021, by media. Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP. "Distribution of Advertising Spending in France in 2021, by Media." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP, Distribution of advertising spending in France in 2021, by media Statista, https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/ (last visited May 23, 2022)