In 2021, digital media accounted for the largest share of advertising spending in France, at 26.5 percent. at the same time cinema held only 0.2 percent of total ad investments in the country. Television ranked second, with a 13.6 percent share in 2021.
Distribution of advertising spending in France in 2021, by media
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Statistics on Advertising in France
Overview
6
- Premium Statistic Advertising spending in France 2019-2022
- Premium Statistic Ad spending of traditional & digital media France 2018-2022
- Premium Statistic Ad spend in France 2019-2022, by platform
- Premium Statistic Breakdown of advertising spending in France 2021, by media
- Premium Statistic Ad spend change in France 2022-2023, by medium
- Premium Statistic Advertising spending share in France 2022, by vertical
Offline media
5
- Premium Statistic Television advertising revenues in France 2017-2022
- Premium Statistic Cinema advertising revenue in France 2017-2022
- Premium Statistic Radio advertising revenue in France 2017-2022
- Premium Statistic Press advertising revenue in France 2017-2022
- Premium Statistic Out-of-home advertising revenue in France 2022, by format
Digital media
8
- Premium Statistic Digital advertising market value in France 2019 to 2023
- Premium Statistic Display ad spend in France 2022, by format
- Premium Statistic Digital display advertising spending in France 2022, by format
- Premium Statistic Search ad spend in France 2012-2022
- Premium Statistic Social media ad spend in France 2019-2022
- Premium Statistic Digital video ad spend in France 2011-2022
- Premium Statistic Audio ad spend in France 2019-2022
- Premium Statistic Podcast ad spend in France 2020-2021
Advertisers and agencies
5
- Premium Statistic Leading media groups in France 2021
- Premium Statistic Leading media agencies in France 2021
- Premium Statistic Number of online radio and music advertisers in France 2019-2022
- Premium Statistic Number of advertisers investing in television in France 2009-2021
- Premium Statistic Number of digital advertisers in France 2019-2022
Consumer perspective
3
Further related statistics
20
- Outdoor advertising expenditure in Finland 2008-2015
- Outdoor advertising expenditure in France 2008-2015
- Outdoor advertising expenditure in Germany 2008-2015
- Outdoor advertising expenditure in Denmark 2008-2015
- Outdoor advertising expenditure in Belgium 2008-2015
- Outdoor advertising expenditure in the United Kingdom (UK) 2010-2015
- Outdoor advertising expenditure in Austria 2008-2015
- Outdoor advertising expenditure in the Netherlands 2008-2015
- Outdoor advertising expenditure in Greece 2008-2015
- Outdoor advertising expenditure in Switzerland 2008-2015
- OOH ad spend in Brazil 2015-2021
- Outdoor advertising year-on-year growth in Germany 2008-2015
- Outdoor advertising year-on-year growth in France 2008-2015
- Outdoor advertising revenue in Norway 2006-2016
- Out-of-home advertising expenditure share in Singapore 2018-2020
- TV advertising spending in Singapore 2008-2015
- Advertising reach of posters in airports in Great Britain in 2018
- Roadside poster ad reach by age group Great Britain in 2018
- Magazine advertising expenditure in Poland 2002-2016
- Railway poster ad reach by age group in Great Britain 2018
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Statistics
- Outdoor advertising expenditure in Finland 2008-2015
- Outdoor advertising expenditure in France 2008-2015
- Outdoor advertising expenditure in Germany 2008-2015
- Outdoor advertising expenditure in Denmark 2008-2015
- Outdoor advertising expenditure in Belgium 2008-2015
- Outdoor advertising expenditure in the United Kingdom (UK) 2010-2015
- Outdoor advertising expenditure in Austria 2008-2015
- Outdoor advertising expenditure in the Netherlands 2008-2015
- Outdoor advertising expenditure in Greece 2008-2015
- Outdoor advertising expenditure in Switzerland 2008-2015
- OOH ad spend in Brazil 2015-2021
- Outdoor advertising year-on-year growth in Germany 2008-2015
- Outdoor advertising year-on-year growth in France 2008-2015
- Outdoor advertising revenue in Norway 2006-2016
- Out-of-home advertising expenditure share in Singapore 2018-2020
- TV advertising spending in Singapore 2008-2015
- Advertising reach of posters in airports in Great Britain in 2018
- Roadside poster ad reach by age group Great Britain in 2018
- Magazine advertising expenditure in Poland 2002-2016
- Railway poster ad reach by age group in Great Britain 2018
IREP. (March 15, 2021). Distribution of advertising spending in France in 2021, by media [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP. "Distribution of advertising spending in France in 2021, by media." Chart. March 15, 2021. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP. (2021). Distribution of advertising spending in France in 2021, by media. Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP. "Distribution of Advertising Spending in France in 2021, by Media." Statista, Statista Inc., 15 Mar 2021, https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/
IREP, Distribution of advertising spending in France in 2021, by media Statista, https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/ (last visited April 01, 2023)
Distribution of advertising spending in France in 2021, by media [Graph], IREP, March 15, 2021. [Online]. Available: https://www.statista.com/statistics/985775/breakdown-of-advertising-investments-by-media-france/