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Breakdown of advertising spending in France 2021, by media

Published by Valentina Dencheva, Mar 23, 2023
In 2021, digital media accounted for the largest share of advertising spending in France, at 26.5 percent. at the same time cinema held only 0.2 percent of total ad investments in the country. Television ranked second, with a 13.6 percent share in 2021.

Distribution of advertising spending in France in 2021, by media

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Sources

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Release date

March 2021

Region

France

Survey time period

2021

Supplementary notes

Other media nd channels include: direct marketing, directory, promotion, sponsorship, trade fair, and PR.

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Statistics on " Advertising in France "

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Statistics on Advertising in France

Overview

6

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

3

Further related statistics

20

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Statistics

Topics

Advertising in FranceAdvertising worldwideAdvertising in EuropeSocial media advertising and marketing in FranceTrust in media in France
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