In 2023, display advertising accounted for the highest share of online advertising expenditure, namely 52 percent. Search advertising ranked second with a market share of 34 percent.
Distribution of digital advertising spending in Hungary in 2023, by segment
Characteristic
Market share
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Hungary. (March 27, 2024). Distribution of digital advertising spending in Hungary in 2023, by segment [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. "Distribution of digital advertising spending in Hungary in 2023, by segment." Chart. March 27, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. (2024). Distribution of digital advertising spending in Hungary in 2023, by segment. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary. "Distribution of Digital Advertising Spending in Hungary in 2023, by Segment." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/
IAB Hungary, Distribution of digital advertising spending in Hungary in 2023, by segment Statista, https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/ (last visited September 01, 2024)
Distribution of digital advertising spending in Hungary in 2023, by segment [Graph], IAB Hungary, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1263039/hungary-diistribution-of-digital-advertising-spending/