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Unique users of German website Sport1.de September 2019-2020

In September 2020, the total digital range of services offered by Sport1.de had around 7.43 million users. Sports coverage is very popular in Germany and consumers use a variety of media to follow events and news.

Good sport

German sports media span a variety of types, also using the newer digital ones to attract a wider audience and offer more reporting. Podcasts, use of streaming services, social media exchange and website visits are just as present in this area as in with any other topic. Based on the evaluation of several selected sports websites in Germany, the leading ones by number of unique users were Kicker, Transfermarkt and SPOX. The leading types of media used to follow sports were still the more traditional free TV, newspapers and radio. As for devices used by sports fans to watch events online, smartphones and smart TVs were most preferred.

Spectator sports

While sports preference among fans in terms of viewing and following sometimes varies by region, most of Germany is united in its love of football and fierce loyalty to individual teams. Statistics on the most popular sports in Germany list football in first place, followed by ski jumping and biathlon.

Number of unique users of the German website Sport1.de from May 2018 to September 2020

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Source

Release date

October 2020

Region

Germany

Survey time period

May 2019 to September 2020

Number of respondents

279,427 respondents

Age group

16 years and older

Special properties

users of staionary and mobile offers during the last 3 months

Supplementary notes

The figures have partially been taken from previous publications.

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Statistics on "Sports media in Germany"

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