Number of consumers of the most popular chocolate bars in Germany 2017-2020

Published by Evgenia Koptyug, Feb 15, 2021

This data depicts the results of a survey conducted in Germany on the number of people consuming the most popular chocolate bars from 2017 to 2020. In 2020, 26.62 million people consumed Milka chocolate, while more than 11.3 million preferred Lindt.

Number of consumers of the most popular chocolate bars in Germany from 2017 to 2020 (in millions)

	Milka	Ritter Sport	Lindt	Merci*	Yogurette	Kinder Schokolade**
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Release date

November 2020

More information

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* First recorded in 2018. ** First recorded in 2020. Information on sample:
Base: German-speaking population aged 14 and older.

Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people.
2018: 23,086 respondents, projection to 70.45 million people.
2019: 23,120 respondents, projection to 70.60 million people.
2020: 23,138 respondents, projection to 70.63 million people.

The figures displayed refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information on methodology is available here.

The survey question was asked in the following wording: "Which of the following chocolate bar brands have you personally eaten during the last 4 weeks?"