Number of consumers of the most popular candy bars in Germany 2014-2018

This statistic shows the results of a survey conducted in Germany on the number of people consuming the most popular candy bars from 2014 to 2018. In 2018, 26 million people consumed Milka chocolate, while 20.4 million preferred Lindt.

Number of consumers of the most popular candy bars in Germany from 2014 to 2018

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Source

Release date

November 2018

Region

Germany

Survey time period

2014 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* First recorded in 2018. Information on sample:
Base: German-speaking population aged 14 and older.

Information on total sample:
2015: 23,090 respondents, projection to 69.24 million persons.
2016: 23,102 respondents, projection to 69.56 million persons.
2017: 23,106 respondents, projection to 70.09 million persons.
2018: 23,086 respondents, projection to 70.45 million persons.

The figures displayed refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019


Further information on methodology is available here.

The survey question was asked in the following wording: "Which of the following candy bar brands have you personally eaten during the last 4 weeks?"

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Statistics on "Chocolate products in Germany"

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