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What shoppers do after abandoning their cart UK 2020

Published by
D. Tighe,
Feb 19, 2021
In 2020, approximately a third of online shoppers in the United Kingdom, who abandoned their online shopping carts, came back to buy the item on the same website at a later date. Roughly a quarter of consumers abandoned their order to purchase the same item from a different online retailer. Overall, the UK's rate of cart abandonment had gone up by a few percentage points between 2019 and 2020.

Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2020

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Sources

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Release date

October 2020

Region

United Kingdom

Survey time period

May 7 to 19, 2020

Number of respondents

1,564 respondents

Method of interview

Online interview

Supplementary notes

The source does not provide a date of release for this study. Therefore, date of access is used here.

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