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What shoppers do after abandoning their cart UK 2018

This statistic presents the results of a consumer survey about shoppers' behavior after abandoning their online shopping carts in the United Kingdom (UK) in 2018. 21 percent of shoppers in the UK purchased abandoned items at a later time from the same website. 20 percent of responding shoppers said they were not looking to purchase items, so they did not buy. Some 16 percent of shoppers said they went to a store to purchase, and another 16 percent of respondents said they purchased the item from a different online retailer.

Cart abandonment: what shoppers did after abandoning their cart in the United Kingdom (UK) in 2018

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Release date

January 2019


United Kingdom

Survey time period

April 18-25, 2018

Number of respondents

502 respondents

Special properties

Bought fashion and footwear items online or in-store

Method of interview

Online survey

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