Digital coupons and deals in the United States

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Statista dossier about the digital coupon and deals market in the United States

This dossier presents insights and statistics on the digital coupon and daily deal industry in the United States. The paper furthermore highlights the increasing role of mobile offers and their influence of in-store consumer purchase decisions.

Table of contents

  • 1. Overview
    • Most visited coupon websites in the U.S. 2020

    • Most visited coupon websites in the U.S. 2019-2020

    • Most searched coupon websites in the U.S. 2020

    • Coupon use in the United States 2017-2020

    • Coupon usage frequency U.S. consumers 2017-2019

  • 2. Shopping influence
    • Leading coupon-related searches in the U.S. 2020

    • Common ways online shoppers worldwide research unfamiliar digital retailers 2019

    • Sources of inspiration for new products in the U.S. 2020

    • Sources of information about products in the U.S. 2020

    • Usually used payment option in online shops by U.S. consumers 2018

    • Preferred payment option when shopping online by U.S. consumers 2018

    • Promotions encountered through stories or posts on Instagram in the U.S. 2019

    • Used promotions for purchase at store advertised on Instagram in the U.S. 2019

  • 3. Mobile usage
    • Most popular e-commerce apps in the U.S. 2019, by reach

    • Most popular e-commerce apps in the U.S. 2019, by audience

    • U.S. consumer motivation for using a mobile wallet 2019

    • Leading in-app notifications among U.S. smartphone users 2019

    • Appealing features of retail apps according to U.S. consumers 2019

    • Global mobile shopping app user acquisition costs 2020, by type

    • Global mobile shopping app user acquisition rate 2020, by type

  • 4. Groupon
    • Groupon: annual revenue in North America 2009-2019

    • Groupon: quarterly revenue 2009-2020

    • Groupon: quarterly net income/loss 2015-2020

    • Groupon: number of active customers 2009-2020

    • Groupon: TTM gross profit per average active customer 2017-2019

    • Groupon: mobile sales share 2013-2019

    • Groupon: number of mobile app downloads 2013-2019

  • 5. Coupon usage during COVID-19
    • Leading digital coupon categories during COVID-19 pandemic in the U.S. 2020

    • Change in digital spending by U.S. shoppers since COVID-19 pandemic 2020

    • U.S. shoppers who look for deals before purchasing online 2020

    • U.S. shoppers who would try a new brand if given coupon 2020

    • Importance of online shopping discount since COVID-19 in the U.S. 2020

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