Digital coupons and deals

The Statista dossier
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Statista dossier about the digital coupon and deals market in the United States

This dossier presents insights and statistics on the digital coupon and daily deal industry in the United States. The paper furthermore highlights the increasing role of mobile offers and their influence of in-store consumer purchase decisions.

Table of contents

  • 1. Overview
    • Number of digital coupon users in the United States 2015-2021

    • Digital coupon usage penetration in the United States 2015-2021

    • Mobile coupon users in the United States 2013-2016

  • 2. Digital coupon usage
    • U.S. digital coupon usage frequency for electronics purchases 2016

    • U.S. digital coupon usage frequency for appliance purchases 2016

    • U.S. digital coupon usage frequency for media purchases 2016

    • U.S. digital coupon usage frequency for food purchases 2016

    • U.S. digital coupon usage frequency for FMCG purchases 2016

    • U.S. digital coupon usage frequency for restaurant and food delivery purchases 2016

    • U.S. digital coupon usage frequency for leisure activity purchases 2016

    • U.S. digital coupon usage frequency for fashion purchases 2016

    • U.S. digital coupon usage frequency for vacation trip bookings 2016

    • U.S. digital coupon usage frequency for furniture purchases 2016

    • U.S. digital coupon usage frequency for health and wellness purchases 2016

    • U.S. digital coupon usage frequency for cosmetics purchases 2016

  • 3. Shopping behavior
    • Importance of discount & coupons in digital purchases in the U.S. 2018, by age group

    • U.S. Millennial digital & in-store coupon usage frequency 2017

    • Satisfaction with loyalty program offer types in the U.S. 2016

    • Interest in sharing loyalty program offers in the U.S. 2016, by platform

    • Interest in loyalty program offer types in the U.S. 2016

    • Most important characteristics of tablet shopping apps 2017

    • Global internet users who would promote a brand for content 2017, by age group

  • 4. Mobile usage
    • U.S. coupons sites mobile visits share 2017

    • Leading iOS shopping app reach in the United States 2018

    • Leading Android shopping app reach in the United States 2018

    • Most popular e-commerce apps in the U.S. 2018, by reach

    • Most popular e-commerce apps in the U.S. 2018, by audience

    • Leading U.S. smartphone holiday shopping features 2017

    • Leading U.S. smartphone holiday shopping features 2017, by age group

    • Leading shopping-related activities via mobile phone in the U.S. 2017

    • U.S. retail app usage considerations 2017

  • 5. Groupon
    • Groupon: annual revenue in North America 2009-2017

    • Groupon: quarterly revenue 2009-2018

    • Groupon: quarterly net income/loss 2015-2018

    • Groupon: number of active customers 2009-2018

    • Groupon: TTM gross billings per average active customer 2012-2017

    • Groupon: mobile sales share 2013-2018

    • Groupon: number of mobile app downloads 2013-2018

  • Language: English
  • Released: 2018
  • Source(s): Statista
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