Digital coupons and deals in the United States

Digital coupons and deals in the United States
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Statista Dossier on the digital coupon and deals market in the United States

This dossier presents insights and statistics on the digital coupon and daily deal industry in the United States. It provides an overview of the digital rebates industry and contains statistics on how consumers discover and use digital coupons and deals. The study also features a chapter on mobile coupon apps, and a spotlight chapter on the popular discount platform, Groupon.

Table of contents

    • Leading coupons and rebates websites in the U.S. 2022, based on visit share

    • Sources of inspiration for new products in the U.S. 2022

    • Sources of information about products in the U.S. 2022

    • Number of digital and FSI coupons redeemed in the U.S. 2019-2021

    • Main online coupon product categories in the U.S. 2021

    • Share of U.S. consumers that used coupons when ordering takeout 2021, by gender

    • Share of U.S. consumers that bought workout gear using coupons 2021, by gender

    • Share of U.S. consumers that got groceries delivered using coupons 2021, by gender

    • Share of U.S. consumers that got a meal delivered using coupons 2021, by gender

    • Shoppers who have used digital and paper coupons in the U.S. 2022, by generation

    • Digital online coupon usage in the U.S. 2021, by age

    • Digital coupon aggregators use frequency in the U.S. 2021

    • Digital coupon aggregators use frequency in the U.S. 2021, by gender

    • Digital coupon aggregators use frequency in the U.S. 2021, by generation

    • Coupon search frequency before buying online in the U.S. 2021

    • Most commonly used social media platforms for finding coupons in the U.S. 2021

    • Most common ways to find coupons among U.S. consumers 2021

    • Food & grocery social media coupons & promotions reception U.S. 2021, by age

    • Reasons to redeem digital coupons among U.S. consumers 2021

    • Most common terms for codes used at checkout among U.S. consumers 2021

    • Ways U.S. consumers like to receive food and grocery coupons and promotions 2021

    • Share of U.S. consumers likely to activate digital coupons 2021

    • Complexity of activating digital coupons in the U.S. 2021

    • Helpfulness of activation reminders for digital coupons in the U.S. 2021

    • Coupon source preferences among U.S. shoppers 2021

    • Leading shopping apps in the U.S. 2021, by monthly active users

    • Leading discount and offer apps in the U.S. 2022, by downloads

    • Upside app: monthly downloads in the U.S. 2017-2022

    • Fetch Rewards app: monthly downloads in the U.S. 2017-2022

    • Rakuten deals app: monthly downloads in the U.S. 2017-2022

    • Groupon app monthly downloads worldwide 2019-2021, by operating system

    • Groupon: annual revenue in North America 2009-2021

    • Groupon: quarterly revenue 2009-2022

    • Groupon: quarterly net income/loss 2015-2022

    • Number of Groupon active customers 2009-2022

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