Digital coupons and deals

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Statista dossier about the digital coupon and deals market in the United States

This dossier presents insights and statistics on the digital coupon and daily deal industry in the United States. The paper furthermore highlights the increasing role of mobile offers and their influence of in-store consumer purchase decisions.

Table of contents

  • 1. Overview
    • Most visited coupon websites in the U.S. 2019

    • U.S. coupon acquisition websites 2018

    • U.S. coupon and saving app reach 2018

    • U.S. online user money saving strategies while shopping 2018, by age

    • Coupon use in the United States 2017-2019

    • Coupon usage frequency U.S. consumers 2017-2019

    • Global mobile shopping app user acquisition costs 2019, by type

  • 2. Shopping influence
    • Importance of discount & coupons in digital purchases in the U.S. 2018, by age group

    • Sources of inspiration for new products in the U.S. 2019

    • Sources of information about products in the U.S. 2019

    • Usually used payment option in online shops by U.S. consumers 2018

    • Preferred payment option when shopping online by U.S. consumers 2018

    • Factors that influence consumers to shop in-store in the U.S. in 2019

    • U.S. Gen Zers buy online and pick up in-store usage reasons 2019

    • Reasons why U.S. smartphone users unsubscribe from brand mobile messages 2019

  • 3. Mobile usage
    • U.S. adults paperless and mobile coupon usage reach 2018, by type

    • Preferred channel to receive mobile coupons from retailers in the U.S. 2018

    • U.S. consumer motivation for using a mobile wallet 2019

    • Leading in-app notifications among U.S. smartphone users 2019

    • Most popular e-commerce apps in the U.S. 2019, by reach

    • Most popular e-commerce apps in the U.S. 2019, by audience

  • 4. Groupon
    • Groupon: annual revenue in North America 2009-2018

    • Groupon: quarterly revenue 2009-2019

    • Groupon: quarterly net income/loss 2015-2019

    • Groupon: number of active customers 2009-2019

    • Groupon: TTM gross profit per average active customer 2017-2019

    • Groupon: mobile sales share 2013-2019

    • Groupon: number of mobile app downloads 2013-2019

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