Digital coupons and deals

The Statista dossier
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Statista dossier about the digital coupon and deals market in the United States

This dossier presents insights and statistics on the digital coupon and daily deal industry in the United States. The paper furthermore highlights the increasing role of mobile offers and their influence of in-store consumer purchase decisions.

Table of contents

  • 1. Overview
    • Internet users who accessed daily deals within the last month in the U.S. 2017

    • Internet users who accessed daily deals on a computer in the U.S. 2017

    • Internet users who accessed daily deals on a smartphone in the U.S. 2017

    • Internet users who accessed daily deals on a tablet in the U.S. 2017

    • Number of digital coupon users in the United States 2015-2021

    • Mobile coupon users in the United States 2013-2016

    • U.S. adults coupon usage growth 2015

    • U.S. adults coupon usage 2015, by type

    • Ebates: operating income 2015-2017, by quarter

    • Ebates: gross merchandise sales (GMS) 2014-2017, by quarter

  • 2. Digital coupon usage
    • Leading coupon website awareness according to U.S. users 2016

    • Leading coupon websites based on monthly usage by U.S. users 2016

    • Leading digital coupon sources according to U.S. users 2016

    • U.S. digital coupon usage penetration for selected product categories 2016

    • U.S. digital coupon usage penetration for selected product categories 2016, by gender

    • U.S. digital coupon usage frequency for electronics purchases 2016

    • U.S. digital coupon usage frequency for appliance purchases 2016

    • U.S. digital coupon usage frequency for media purchases 2016

    • U.S. digital coupon usage frequency for food purchases 2016

    • U.S. digital coupon usage frequency for FMCG purchases 2016

    • U.S. digital coupon usage frequency for restaurant and food delivery purchases 2016

    • U.S. digital coupon usage frequency for leisure activity purchases 2016

    • U.S. digital coupon usage frequency for fashion purchases 2016

    • U.S. digital coupon usage frequency for vacation trip bookings 2016

    • U.S. digital coupon usage frequency for furniture purchases 2016

    • U.S. digital coupon usage frequency for health and wellness purchases 2016

    • U.S. digital coupon usage frequency for cosmetics purchases 2016

  • 3. Shopping behavior
    • U.S. internet user purchase influence factors 2016

    • Satisfaction with loyalty program offer types in the U.S. 2016

    • Interest in sharing loyalty program offers in the U.S. 2016, by platform

    • Interest in loyalty program offer types in the U.S. 2016

    • Consumer reasons for acting on mobile ads in the U.S. Q2 2016, by generation

    • Perfect mobile ad qualities according to U.S. teens and Millennials 2016

  • 4. Mobile usage
    • Leading iOS shopping app reach in the United States 2017

    • Leading Android shopping app reach in the United States 2017

    • Most popular e-commerce apps in the U.S. 2017, by reach

    • Most popular e-commerce apps in the U.S. 2017, by audience

    • Use of mobile coupons for marketing purposes in the U.S. 2013-2017

    • U.S. mobile coupon usage and access 2016

    • U.S. mobile coupon usage for selected products 2016

    • U.S. mobile coupon online or offline usage preference 2016

    • U.S. mobile coupon online or offline usage preference 2016, by age group

    • U.S. mobile coupon non-usage reasons 2016

    • Leading U.S. smartphone holiday shopping features 2016

    • Leading U.S. smartphone holiday shopping features 2016, by age group

  • 5. Groupon
    • Groupon: annual revenue in North America 2009-2016

    • Groupon: quarterly revenue 2009-2017

    • Groupon: quarterly net income/loss 2014-2017

    • Groupon: number of active customers 2009-2017

    • Groupon: TTM gross billings per average active customer 2012-2017

    • Groupon: mobile sales share 2013-2017

    • Groupon: number of mobile app downloads 2013-2017

  • Language: English
  • Released: January 2017
  • Source(s): Statista
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