Coupon market in the United States

The Statista dossier
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Statista dossier on the coupon market in the United States

This dossier provides statistical information about the coupon market in the United States. The dossier is primarily broken down into four distinct categories: overview, digital coupons, food coupons and consumer behavior. These categories outline which type of coupons are primarily used and the reasoning consumers have for using them.

Table of contents

  • 1. Overview
    • Reasons for saving money in the U.S. 2017

    • Face value of food & non-food FSI coupons in the U.S. 2013-2017

    • Coupon use in the United States 2017-2019

    • Coupon usage frequency U.S. consumers 2017-2019

    • U.S. adults paperless and mobile coupon usage reach 2018, by type

  • 2. Digital coupons
    • Number of digital coupon users in the United States 2015-2021

    • Digital coupon usage penetration in the United States 2015-2021

    • Most visited coupon websites in the U.S. 2019

    • U.S. coupon acquisition websites 2018

    • U.S. coupon and saving app reach 2018

    • Preferred channel to receive mobile coupons from retailers in the U.S. 2018

    • Importance of discount & coupons in digital purchases in the U.S. 2018, by age group

  • 3. Food coupons
    • Ways U.S. consumers are limiting food costs 2018

    • Biggest benefits of mobile devices per grocery retailers in the United States in 2020

    • How U.S. consumers find coupons for grocery shopping trips 2018

    • How Millennial parents find coupons for grocery shopping trips U.S. 2018

    • U.S. shoppers who have redeemed grocery coupons by type 2017

    • U.S. Gen X shoppers who have redeemed grocery coupons by type 2017

  • 4. Consumer behavior
    • Reasons to look for coupons in the U.S. 2017

    • U.S. shoppers deal-seeking behavior 2019, by income

    • Sources of coupons and discounts U.S. consumers prefer 2019

    • Where U.S. consumers search for offers for shopping in physical stores 2018

    • Influence of coupons on purchase decisions in the U.S. 2017, by category

    • Coupon usage frequency by Millennials U.S. 2017-2019

    • U.S. Millennial digital & in-store coupon usage frequency 2017

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