Coupon market in the United States

The Statista dossier
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Statista dossier on the coupon market in the United States

This dossier provides statistical information about the coupon market in the United States. The dossier is primarily broken down into four distinct categories: overview, digital coupons, food coupons and consumer behavior. These categories outline which type of coupons are primarily used and the reasoning consumers have for using them.

Table of contents

  • 1. Overview
    • Coupon use in the United States 2017-2020

    • Coupon usage frequency U.S. consumers 2017-2019

    • Most visited coupon websites worldwide 2018-2020

    • U.S. shoppers who would try a new brand if given coupon 2020

    • U.S. adults paperless and mobile coupon usage reach 2018, by type

    • Sources of inspiration for new products in the U.S. 2020

  • 2. Digital coupons
    • Leading digital coupon categories during COVID-19 pandemic in the U.S. 2020

    • Most visited coupon websites in the U.S. 2020

    • Leading coupon-related searches in the U.S. 2020

    • Most searched coupon websites in the U.S. 2020

    • U.S. coupon acquisition websites 2018

    • U.S. coupon and saving app reach 2018

    • Preferred channel to receive mobile coupons from retailers in the U.S. 2018

    • Importance of discount & coupons in digital purchases in the U.S. 2018, by age group

  • 3. Food coupons
    • Biggest benefits of mobile devices per grocery retailers in the United States in 2020

    • Ways U.S. consumers are limiting food costs 2018

    • How U.S. consumers find coupons for grocery shopping trips 2018

    • How Millennial parents find coupons for grocery shopping trips U.S. 2018

    • Criteria for the choice of restaurants in the U.S. 2019

  • 4. Consumer behavior
    • Ways that grocery shopper behavior has changed due to the coronavirus U.S. 2020

    • Reasons for trying a new store or online retailer for holiday shopping U.S. 2020

    • Millennial paper coupon use in the United States 2020, by type

    • Coupon usage frequency by Millennials U.S. 2017-2019

    • U.S. shoppers deal-seeking behavior 2019, by income

    • Sources of coupons and discounts U.S. consumers prefer 2019

    • Where U.S. consumers search for offers for shopping in physical stores 2018

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