Coupon market in the United States

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Statista dossier on the coupon market in the United States

This dossier provides statistical information about the coupon market in the United States. The dossier is primarily broken down into four distinct categories: overview, digital coupons, food coupons and consumer behavior. These categories outline which type of coupons are primarily used and the reasoning consumers have for using them.

Table of contents

  • 1. Overview
    • Reasons for saving money in the U.S. 2017

    • Total number of coupons distributed in the U.S. 2011-2016

    • Total number of coupons redeemed in the U.S. 2005-2016

    • Methods of coupon redemption in the U.S. 2016

    • Face value of food & non-food FSI coupons in the U.S. 2013-2017

  • 2. Digital coupons
    • Importance of discount & coupons in digital purchases in the U.S. 2018, by age group

    • Leading digital coupon sources according to U.S. users 2016

    • U.S. digital coupon usage frequency for fashion purchases 2016

    • U.S. digital coupon usage frequency for furniture purchases 2016

    • U.S. coupons sites mobile visits share 2017

    • U.S. Millennial digital & in-store coupon usage frequency 2017

  • 3. Food coupons
    • U.S. shoppers who have redeemed grocery coupons by type 2017

    • U.S. Gen X shoppers who have redeemed grocery coupons by type 2017

    • Share of U.S. consumers who use coupons for food at restaurants or retail stores 2016

    • U.S. digital coupon usage frequency for restaurant and food delivery purchases 2016

    • Biggest benefits of mobile devices per grocery retailers in the United States in 2018

  • 4. Consumer Behavior
    • Reasons to look for coupons in the U.S. 2017

    • Reasons to look for coupons in the U.S. by gender 2017

    • Influence of coupons on purchase decisions in the U.S. 2017, by category

    • Reasons U.S. consumers used coupons in 2016

    • U.S. consumers: Usage of coupons in 2016

    • Trusting coupons received in the mail in the U.S. 2017

    • Purchasing unneeded items specifically because of coupons in the U.S. 2017, by gender

    • Frequency of looking for coupons via print media in the U.S. 2017, by gender

    • Shopping strategies: U.S. consumers cut down expenses on holiday gifts 2017

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