In 2021, it was found that the most preferred source for finding coupons among shoppers in the United States was through digital offers linked to loyalty cards, with 16 percent of respondents citing this. Additionally, 11 percent of U.S. shoppers preferred coupon source was through the Sunday newspaper.
Preferences for coupon sources among shoppers in the United States in 2020 and 2021
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Digital coupons and deals in the United States
Overview
4
- Premium Statistic Leading coupons and rebates websites in the U.S. 2022, based on visit share
- Premium Statistic Sources of inspiration for new products in the U.S. 2022
- Premium Statistic Sources of information about products in the U.S. 2022
- Premium Statistic Number of digital and FSI coupons redeemed in the U.S. 2019-2021
Categories
5
- Premium Statistic Main online coupon product categories in the U.S. 2021
- Premium Statistic Share of U.S. consumers that used coupons when ordering takeout 2021, by gender
- Premium Statistic Share of U.S. consumers that bought workout gear using coupons 2021, by gender
- Premium Statistic Share of U.S. consumers that got groceries delivered using coupons 2021, by gender
- Premium Statistic Share of U.S. consumers that got a meal delivered using coupons 2021, by gender
Use and discovery
8
- Premium Statistic Shoppers who have used digital and paper coupons in the U.S. 2022, by generation
- Premium Statistic Digital online coupon usage in the U.S. 2021, by age
- Premium Statistic Digital coupon aggregators use frequency in the U.S. 2021
- Premium Statistic Digital coupon aggregators use frequency in the U.S. 2021, by gender
- Premium Statistic Digital coupon aggregators use frequency in the U.S. 2021, by generation
- Premium Statistic Coupon search frequency before buying online in the U.S. 2021
- Premium Statistic Most commonly used social media platforms for finding coupons in the U.S. 2021
- Premium Statistic Most common ways to find coupons among U.S. consumers 2021
Consumer preference
7
- Premium Statistic Reasons to redeem digital coupons among U.S. consumers 2021
- Premium Statistic Most common terms for codes used at checkout among U.S. consumers 2021
- Premium Statistic Ways U.S. consumers like to receive food and grocery coupons and promotions 2021
- Premium Statistic Share of U.S. consumers likely to activate digital coupons 2021
- Premium Statistic Complexity of activating digital coupons in the U.S. 2021
- Premium Statistic Helpfulness of activation reminders for digital coupons in the U.S. 2021
- Premium Statistic Coupon source preferences among U.S. shoppers 2021
Mobile usage
6
- Premium Statistic Leading shopping apps in the U.S. 2021, by monthly active users
- Premium Statistic Leading discount and offer apps in the U.S. 2022, by downloads
- Premium Statistic Upside app: monthly downloads in the U.S. 2017-2022
- Premium Statistic Fetch Rewards app: monthly downloads in the U.S. 2017-2022
- Premium Statistic Rakuten deals app: monthly downloads in the U.S. 2017-2022
- Premium Statistic Groupon app monthly downloads worldwide 2019-2021, by operating system
Spotlight: Groupon
4
Further related statistics
21
- Number of digital and FSI coupons redeemed in the U.S. 2019-2021
- Usage share of top methods to redeem coupons in the U.S. 2021
- Reasons to redeem digital coupons among U.S. consumers 2021
- Helpfulness of activation reminders for digital coupons in the U.S. 2021
- Complexity of activating digital coupons in the U.S. 2021
- Share of U.S. consumers likely to activate digital coupons 2021
- Main online coupon product categories in the U.S. 2021
- Digital coupon aggregators use frequency in the U.S. 2021, by gender
- Digital coupon aggregators use frequency in the U.S. 2021
- Digital coupon aggregators use frequency in the U.S. 2021, by generation
- Most common ways to find coupons among U.S. consumers 2021
- Coupon search frequency before buying online in the U.S. 2021
- Digital online coupon usage in the U.S. 2021, by age
- Coupon source preferences among U.S. shoppers 2021
- Share of U.S. consumers that bought workout gear using coupons 2021, by gender
- Share of U.S. consumers that got a meal delivered using coupons 2021, by gender
- Share of U.S. consumers that got groceries delivered using coupons 2021, by gender
- Share of U.S. consumers that used coupons when ordering takeout 2021, by gender
- Most commonly used social media platforms for finding coupons in the U.S. 2021
- Discount value of coupons in Germany 2021, by product group
- Preferred ways of receiving coupons among consumers in Germany 2016
Further Content: You might find this interesting as well
Inmar. (May 6, 2022). Preferences for coupon sources among shoppers in the United States in 2020 and 2021 [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/1315446/coupon-source-preference-united-states/
Inmar. "Preferences for coupon sources among shoppers in the United States in 2020 and 2021." Chart. May 6, 2022. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/1315446/coupon-source-preference-united-states/
Inmar. (2022). Preferences for coupon sources among shoppers in the United States in 2020 and 2021. Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/1315446/coupon-source-preference-united-states/
Inmar. "Preferences for Coupon Sources among Shoppers in The United States in 2020 and 2021." Statista, Statista Inc., 6 May 2022, https://www.statista.com/statistics/1315446/coupon-source-preference-united-states/
Inmar, Preferences for coupon sources among shoppers in the United States in 2020 and 2021 Statista, https://www.statista.com/statistics/1315446/coupon-source-preference-united-states/ (last visited March 23, 2023)
Preferences for coupon sources among shoppers in the United States in 2020 and 2021 [Graph], Inmar, May 6, 2022. [Online]. Available: https://www.statista.com/statistics/1315446/coupon-source-preference-united-states/