TVs: Sony owners in South Africa

Consumer Insights report

TVs: Sony owners in South Africa

This report offers the reader a comprehensive overview of Sony owners in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sony owners in South Africa (''brand users'') against South African TV owners in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on TVs: Sony owners in South Africa

  • Sony is more popular among Generation X than other TV brands
  • Compared to other TV brands, Sony has a relatively high share of male owners
  • Sony has a larger share of owners with a medium household income than other TV brands
  • Sony owners are more likely to live in large cities than TV owners in general
  • A happy relationship is more important to Sony owners than to other TV owners

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