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Statista dossier about the Apple iPhone

This dossier presents a range of statistics on the iPhone, which was first released to the market in 2007. The Apple iPhone is now in its eleventh generation with the most recent one, the iPhone X, being introduced to the market in September 2017. The dossier includes statistics on the iPhone (unit) sales, the market share of iPhones and its operating system iOS. Statistics about the prices of iPhones and usage statistics are also part of the dossier.

Table of contents

  • 1. iPhone (smartphone) unit sales
    • Global smartphone shipments forecast 2010-2022

    • Global smartphone shipments by vendor/manufacturer 2009-2018

    • Global smartphone sales by OS 2009-2017

    • Apple iPhone sales worldwide 2007-2018

    • Apple iPhone unit sales worldwide 2007-2018, by quarter

    • Global smartphone unit shipments of Apple 2010-2018, by quarter

  • 2. iPhone sales market share
    • Global market share smartphone operating systems of unit shipments 2014-2022

    • Global market share held by smartphone vendors 2012-2018

    • Smartphone market share worldwide by vendor 2009-2018

    • Share of smartphones by device (Apple iPhone/Samsung Galaxy) worldwide 2015-2017

    • Share of smartphones by device (Apple iPhone/Samsung Galaxy) North America 2015-2018

    • Market share of Apple iPhone smartphone shipments worldwide 2007-2018

  • 3. iPhone pricing & revenue
    • Apple iPhone sales revenue 2007-2019

    • iPhone revenue as share of Apple's total revenue 2009-2019, by quarter

    • Average selling price of Android smartphones and Apple iPhones 2008-2016

    • Price of an iPhone 8 in selected countries in 2018

    • Apple iPhone estimated gross margin 2009-2018

    • Profit margin of smartphone sales by phone model worldwide 2017

    • iPhone 8 (64 GB) manufacturing costs 2017, by component

  • 4. iOS (operating systems) market share
    • Smartphone operating systems: global market share 2009-2017

    • U.S. smartphone subscriber share by operating platform 2012-2018, by month

    • Apple iPhone smartphone users in the U.S. 2012-2016

    • US iPhones users as share of smartphone users 2014-2016

    • Market share operating systems U.S. smartphone sales 2013-2018, by month

    • iOS version share of Apple devices worldwide 2016-2018

  • 5. iPhone models/versions
    • Production volume of the Apple iPhone by model 2013-2016

    • Share of iPhone installed base worldwide by model 2015-2018

    • iPhone installed base share worldwide by model 2017

    • Apple iPhone U.S. users by device family 2014-2016

    • Apple iPhone shipments share by model in the U.S. 2014-2018

    • Apple iPhone shipments share by display size worldwide 2014-2016

  • 6. iPhone usage & apps
    • iPhones installed base in the United States, China and ROW 2017

    • Apple iPhone U.S. users by device family 2014-2016

    • Apple App Store: annual gross app revenue 2017-2018

    • Apple App Store: number of downloads as of June 2017

    • Most popular Apple App Store categories 2018

    • Leading iPhone apps worldwide 2018, by revenue

    • Apple App Store: average app price 2018

    • Average U.S. user spending on iPhone apps 2012-2019

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