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Statista Dossier about the Apple iPhone

This dossier presents a range of statistics on the iPhone, which was first released to the market in 2007. The Apple iPhone is now in its eleventh generation with the most recent ones, the iPhone XS, iPhone XS Max, iPhone XR being introduced to the market in September 2018, and i Phone 11, Pro and Pro Max being released in September 2019. The dossier includes statistics on the iPhone sales, the market share of iPhones and its operating system iOS. Statistics about models and operating systems, as well as services and consumption are also part of the dossier.

Table of contents

  • 1. Overview
    • iPhone revenue as share of Apple's total revenue 2009-2020, by quarter

    • Apple iPhone sales revenue 2007-2020

    • Annual U.S. GDP growth, by quarter 2010-2020

    • Smartphone unit shipments worldwide 2007-2019, by vendor

    • Global market share held by smartphone vendors 2012-2019

  • 2. Segment: Models & Operating Systems
    • Apple iPhone share of all smartphones worldwide by model in 2019

    • Apple iPhone shipments share by model in the U.S. 2014-2019

    • iOS version share of Apple devices worldwide 2016-2020

    • Apple iOS global smartphone OS market share 2011-2019, by quarter

    • U.S. smartphone subscriber share by operating platform 2012-2019, by month

  • 3. Segment: Apps & Services
    • Apple App Store: annual gross app revenue 2017-2019

    • Apple App Store: average app price 2020

    • Global market share held by mobile internet browsers 2012-2020

    • Leading iPhone apps worldwide 2020, by revenue

    • Leading iPhone apps worldwide 2020, by downloads

  • 4. Company: Apple
    • Revenue of Apple by fiscal quarter 2005-2020

    • Apple's revenue broken down by operating segments 2012-2020, by quarter

    • Apple: expenditure on research and development 2007-2019

    • Apple's revenue worldwide 2004-2019

  • 5. Consumption
    • Global smartphone shipments forecast 2010-2023

    • Smartphone shipment share worldwide Q1'18-Q1'20, by vendor

    • Global smartphone shipments by vendor 2009-2020

    • Global smartphone unit shipments of Apple 2010-2019, by quarter

    • Price of an iPhone XS in selected countries in 2019

  • 6. Outlook
    • Coronavirus (COVID-19) impact on global smartphone shipments 2020

    • Smartphone penetration worldwide as share of global population 2016-2020

    • Global market share smartphone operating systems of unit shipments 2014-2023

    • Smartphone apps processor market share worldwide 2014-2019

    • Intelligent assistant smartphone penetration rate globally 2017-2022

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