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Statista dossier about the Apple iPhone

This dossier presents a range of statistics on the iPhone, which was first released to the market in 2007. The Apple iPhone is now in its eleventh generation with the most recent ones, the iPhone XS, iPhone XS Max, and iPhone XR being introduced to the market in September 2018. The dossier includes statistics on the iPhone (unit) sales, the market share of iPhones and its operating system iOS. Statistics about the prices of iPhones and usage statistics are also part of the dossier.

Table of contents

  • 1. iPhone (smartphone) unit sales
    • Global smartphone shipments forecast 2010-2023

    • Global smartphone shipments by vendor/manufacturer 2009-2019

    • Global smartphone sales by OS 2009-2017

    • Apple iPhone sales worldwide 2007-2018

    • Apple iPhone unit sales worldwide 2007-2018, by quarter

    • Global smartphone unit shipments of Apple 2010-2019, by quarter

  • 2. iPhone sales market share
    • Global market share smartphone operating systems of unit shipments 2014-2023

    • Global market share held by smartphone vendors 2012-2019

    • Smartphone market share worldwide by vendor 2009-2019

    • Market share of Apple iPhone smartphone shipments worldwide 2007-2019

    • Share of smartphones by device (Apple iPhone/Samsung Galaxy) North America 2015-2018

  • 3. iPhone pricing & revenue
    • Apple iPhone sales revenue 2007-2019

    • iPhone revenue as share of Apple's total revenue 2009-2019, by quarter

    • Price of an iPhone XS in selected countries in 2019

    • Profit margin of smartphone sales by phone model worldwide 2017

    • iPhone Xs Max (64 GB) manufacturing costs 2018, by component

    • iPhone X (64 GB) manufacturing costs 2017, by component

    • iPhone 8 (64 GB) manufacturing costs 2017, by component

  • 4. iOS (operating systems) market share
    • Smartphone operating systems: global market share 2009-2017

    • U.S. smartphone subscriber share by operating platform 2012-2019, by month

    • Apple iPhone smartphone users in the United States 2012-2021

    • iPhone users as share of smartphone users in the United States 2014-2021

    • Market share operating systems U.S. smartphone sales 2013-2019, by month

    • iOS version share of Apple devices worldwide 2016-2019

  • 5. iPhone models/versions
    • Share of iPhone installed base worldwide by model 2015-2018

    • iPhone installed base share worldwide by model 2018

    • Apple iPhone U.S. users by device family 2014-2016

    • Apple iPhone shipments share by model in the U.S. 2014-2019

    • Ranking of flagship smartphone screen size 2017, by model

  • 6. iPhone usage & apps
    • iPhones installed base in the United States, China and ROW 2017

    • Apple iPhone U.S. users by device family 2014-2016

    • Apple App Store: annual gross app revenue 2017-2019

    • Most popular Apple App Store categories 2019

    • Leading iPhone apps worldwide 2019, by revenue

    • Apple App Store: average app price 2019

    • U.S. App Store revenue per active iPhone 2016-2017, by category

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