Apple products in the U.S.

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Statista dossier about Apple's market position in the United States

This dossier presents a range of statistics on Apple's market position and its product sales in the United States. It also contains survey data on consumer perception of and opionion about Apple's prodcuts such as the iPhone.

Table of contents

  • 1. Apple Inc. - Overview
    • Apple's revenue worldwide 2004-2017

    • Apple's revenue broken down by geographical region 2012-2018, by quarter

    • Apple's revenue share by geographical region 2012-2018, by quarter

    • Apple's revenue broken down by operating segments 2012-2018, by quarter

    • Apple's revenue share by operating segment 2012-2018, by quarter

    • U.S. consumer perception of Apple as a company 2017

    • U.S. consumer perception of Apple as a company 2017

  • 2. iPhone
    • Market share operating systems U.S. smartphone sales 2013-2018, by month

    • Share of mobile operating systems in the U.S. 2012-2017, by month

    • U.S. smartphone subscriber share by operating platform 2012-2018, by month

    • Smartphone market share in the U.S. 2017-2018, by model

    • US iPhones users as share of smartphone users 2014-2016

    • Apple iPhone U.S. users by device family 2014-2016

    • Apple iPhone shipments share by model in the U.S. 2014-2018

    • Price of an i-phone 6S in selected countries in 2017

  • 3. iPad & Mac
    • Market share of tablet operating systems in the United States 2016-2018

    • iPad users in the United States 2013-2020

    • iPad penetration among tablet users in the U.S. 2013-2020

    • iPad penetration rate in the U.S. 2018, by age group

    • Market share held by PC operating systems in the U.S. 2012-2018, by month

    • Apple's PC unit shipments in the United States 2013-2018, by quarter

  • 4. Apps & services
    • Annual Apple App Store sales 2013-2016

    • Top grossing iOS mobile gaming apps 2018, ranked by daily revenue

    • U.S. consumer spending on Apple apps and in-app purchases in the past 12 months 2017

    • Number of new apps/games submitted to the iTunes store per month 2012-2018

    • Leading iOS app categories in the United States 2018

    • Leading iOS app reach in the United States 2016

    • Streaming services share of total music streaming hours in the U.S. 2017

    • iOS users who listen to Apple Music in the U.S. 2017

    • Frequency of Apple Music usage in the U.S. 2017

  • 5. Consumer usage & opinion
    • U.S. consumers' usage frequency of Apple devices 2017

    • U.S. consumers owning Apple devices 2017

    • Smart watch brands people know in the United States 2017

    • U.S. consumer spending on Apple end devices in the past 12 months 2017

    • U.S. consumer usage frequency of Apple services and products 2017

    • U.S. consumer usage of Apple services and products 2017

    • U.S. user satisfaction with the Apple customer service 2017

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