Apple products in the U.S.

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Statista dossier about Apple's market position in the United States

This dossier presents a range of statistics on Apple's market position and its product sales in the United States, including sales and owernship/usage data from the iPhone, iPad, Mac computers, wearables, App Store and Apple TV/TV+.

Table of contents

  • 1. Apple Inc. - Overview
    • Apple's revenue worldwide 2004-2020

    • Apple's revenue broken down by geographical region 2012-2021, by quarter

    • Apple's revenue share by geographical region 2012-2020, by quarter

    • Non-U.S. share of Apple's revenue 2006-2020

    • Apple's revenue broken down by operating segments 2012-2021, by quarter

    • Apple's revenue share by operating segment 2012-2020, by quarter

    • Sales of the leading 10 consumer electronics retailers in North America 2010-2018

    • Number of Apple stores in U.S. and Canada 2020

    • Number of Apple Stores by state in the U.S. 2019

    • U.S. lobbying expenses of Apple 2009-2020

  • 2. iPhone
    • Apple iPhone installed base in the U.S. 2016-2019

    • Apple iPhone smartphone users in the United States 2012-2022

    • iPhone users as share of smartphone users in the United States 2014-2021

    • Share of smartphone sales in the United States by vendor 2016-2020

    • Popular smartphone brands in the U.S. 2020

    • Market share operating systems U.S. smartphone sales 2013-2019, by month

    • U.S. smartphone subscriber share by operating platform 2012-2021, by month

    • Smartphone market share in the U.S. 2017 -2020, by model

    • Apple iPhone shipments share by model in the U.S. 2014-2019

  • 3. iPad
    • Market share of tablet device vendors in the U.S. 2019 and 2020

    • Tablet ownership by brand in the U.S. 2020

    • Share of tablets by device (Apple iPad/Samsung Galaxy Tab) in North America 2015-2018

    • Market share of tablet operating systems in the United States 2016-2021

    • Tablet Apple iOS version market share in the United States 2017-2020

  • 4. Mac & wearables
    • PC unit vendor shipments in the United States 2013-2020, by quarter

    • PC vendor shipment share in the United States 2013-2020, by quarter

    • Laptop ownership by brand in the U.S. 2020

    • Market share held by PC operating systems in the U.S. 2012-2020, by month

    • eHealth tracker / smart watch ownership by brand in the U.S. 2020

    • Consumers' favorite brands for hearables in the U.S. 2019

  • 5. Apps Store
    • Leading Apple App Store categories 2016-2020, by download volume

    • Leading iPhone apps in the U.S. 2021, by downloads

    • Top grossing iOS mobile gaming apps in the U.S. 2021, ranked by daily revenue

    • Leading iPad apps in the U.S. 2021, by downloads

    • Leading iPad apps in the U.S. 2021, by revenue

  • 6. Apple TV/Apple TV+
    • Frequency of using Apple TV in the U.S. 2018

    • Feature usage of Apple TV in the U.S. 2018

    • Projected users of Apple TV Plus in the U.S. 2020

    • Apple TV+ subscriptions in the U.S. 2020

    • Apple TV+ subscriptions in the U.S. 2020, by generation

    • Original TV shows share on SVoD services in the U.S. 2020

    • Replacing current TV service with Disney+ or Apple TV+ in the U.S. 2019

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