Pinterest

The Statista dossier
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Statista dossier about Pinterest

This dossier presents insights and statistics on the social network Pinterest. It provides an overview of user demographics and behavior. Furthermore, this dossier highlights Pinterest's role in the growing sector of social commerce, giving information on popular brands and retailers.

Table of contents

  • 1. Company overview
    • Pinterest worldwide annual revenue 2016-2019

    • Pinterest worldwide annual revenue 2017-2019, by region

    • Pinterest worldwide quarterly revenue 2016-2019

    • Pinterest worldwide quarterly revenue 2016-2019, by region

    • Pinterest research and development spending 2015-2019

    • Pinterest sales and marketing spending 2016-2019

    • Pinterest advertising spending 2017-2019

    • Pinterest worldwide adjusted EBITDA 2017-2019

    • Pinterest worldwide net income 2016-2019

    • Pinterest worldwide net income/loss 2017-2019, by quarter

    • Pinterest user data requests by U.S. federal authorities as of Q4 2019

  • 2. Employees
    • Number of Pinterest employees 2018-2019

    • Pinterest: global corporate demography 2014-2019, by gender

    • Pinterest: global corporate demography 2019, by gender and department

    • Pinterest: U.S. corporate demography 2019, by ethnicity

    • Most highly compensated executive officers of Pinterest 2018

  • 3. Benchmark
    • ACSI - U.S. customer satisfaction with social media 2019

    • Global social networks ranked by number of users 2020

    • U.S. market share of leading social media websites 2020

    • Top digital publishers in the U.S. 2019, by audience

    • Top digital publishers in the U.S. 2019, by user reach

    • Usage reach of leading social networks in the U.S. 2019

    • Reach of social media used by U.S. teens and young adults 2019

    • Most popular social media apps in the U.S. 2019, by audience

    • Most popular social media apps in the U.S. 2019, by engagement

    • Most popular social media apps in the U.S. 2019, by session length

    • Year-on-year site visit growth via U.S. social networks 2019

  • 4. Global audiences
    • Countries with the most Pinterest users 2020

    • Pinterest: number of monthly active users worldwide 2016-2019

    • Monthly active users of Pinterest 2016-2019, by region

    • Pinterest quarterly ARPU 2016-2019

    • Pinterest quarterly ARPU 2016-2019, by region

    • Pinterest: distribution of global audiences 2020, by gender

  • 5. U.S. audiences
    • Pinterest: number of users in the United States 2017-2022

    • U.S. Pinterest user development 2018-2022

    • Pinterest: usage penetration in the U.S. 2017-2022

    • Pinterest usage reach in the United States 2019, by age group

    • Pinterest usage reach in the United States 2019, by gender

    • Pinterest usage reach in the United States 2019, by education

    • Pinterest usage reach in the United States 2019, by household income

    • Pinterest usage penetration in the United States 2019, by age group

    • Rate of Pinterest app user activity in the U.S. 2019

    • Mobile Pinterest user ratio in the U.S. 2019, by age group

    • Mobile Pinterest user ratio in the U.S. 2019, by gender

    • Mobile Pinterest user ratio in the U.S. 2019, by frequency

  • 6. Usage
    • Media usage in an online minute 2019

    • Social media usage in the United States 2019, by device

    • U.S. social media activities 2019, by platform

    • U.S. Pinterest usage reasons 2019

    • Pinterest usage frequency in the United States 2019

    • U.S. weekly social media content posting 2019, by platform

    • Number of Pinterest Lens visual searches performed by users worldwide 2017-2018

    • Most pinned topics on Pinterest 2018

  • 7. Advertising and social commerce
    • Pinterest advertising revenue worldwide 2016-2020

    • Pinterest ad revenue in the U.S. 2016-2020

    • Pinterest ad revenue per user in the U.S. 2016-2020

    • Social media platforms used by marketers worldwide 2019

    • Year-on-year site visit growth via U.S. social networks 2019

    • Regular "shop now" usage via social in the U.S. 2019, by age group

    • U.S. interest in purchasing items via social commerce 2019, by age group

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