Pinterest

The Statista dossier
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Statista dossier about Pinterest

This dossier presents insights and statistics on the social network Pinterest. It provides an overview of user demographics and behavior. Furthermore, this dossier highlights Pinterest's role in the growing sector of social commerce, giving information on popular brands and retailers.

Table of contents

  • 1. Demographics
    • Pinterest: number of users in the United States 2014-2020

    • Pinterest: usage penetration in the U.S. 2014-2020

    • Number of U.S. Pinterest users 2016, by age

    • Pinterest: number of users in the U.S. 2013-2019, by gender

    • Pinterest usage frequency in the United States 2016

    • Pinterest: gender distribtion of global signups 2016

    • Pinterest: distribution of U.S. users 2016, by age

    • Share of U.S. internet users who use Pinterest in 2016, by age group

    • Share of U.S. internet users who use Pinterest in 2016, by gender

    • Share of U.S. internet users who use Pinterest in 2016, by household income

    • Share of U.S. internet users who use Pinterest in 2016, by education level

    • U.S. membership rates of leading social networks 2016, by age group

    • U.S. membership rates of leading social networks 2016, by ethnicity

  • 2. Benchmark
    • Pinterest: number of monthly active users 2015-2016

    • Global social networks ranked by number of users 2017

    • U.S. market share of leading social media websites 2016

    • Top digital publishers in the U.S. 2017, by audience

    • Top digital publishers in the U.S. 2017, by user reach

    • Most popular social media apps in the U.S. 2017, by audience

    • U.S. social network usage penetration 2016

    • Leading iOS app reach in the United States 2016

    • ACSI - U.S. customer satisfaction with social media sites 2016

    • Social media awareness in the U.S. 2017

  • 3. Usage
    • Media usage in an online minute 2016

    • Daily social media access of social media users 2016

    • Most frequently accessed social network of U.S. users 2017

    • Social networks with daily U.S. user engagement 2016

    • Pinterest usage frequency in the United States 2016

    • App install vs. mobile web ad reach on Instagram and Pinterest 2016

    • Distribution of articles shared to social networks 2016

    • Top platforms to engage with brand content among U.S. women 2016

    • U.S. female internet users social media food content 2015

  • 4. Social commerce
    • Leading social media e-commerce referrers in North America 2016

    • Future use of social media among marketers worldwide by platform 2016

    • Social media platforms used by marketers worldwide 2016

    • U.S. holiday shopping social media inspiration 2016

    • U.S. social commerce reach 2016, by platform

    • Most popular pinning sources on Pinterest 2016

    • Most-followed magazine brands on Pinterest 2017

  • Language: English
  • Released: March 2017
  • Source(s): Statista
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