Pinterest

The Statista dossier
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Statista dossier about Pinterest

This dossier presents insights and statistics on the social network Pinterest. It provides an overview of user demographics and behavior. Furthermore, this dossier highlights Pinterest's role in the growing sector of social commerce, giving information on popular brands and retailers.

Table of contents

  • 1. Demographics
    • Pinterest: number of monthly active users 2015-2017

    • Pinterest: number of users in the United States 2017-2022

    • U.S. Pinterest user development 2017-2022

    • Pinterest: usage penetration in the U.S. 2017-2022

    • Number of U.S. Pinterest users 2017, by age

    • Number of U.S. Pinterest users 2017, by gender

    • Mobile Pinterest usage frequency in the United States 2017

    • Pinterest usage reach in the United States 2018, by age group

    • Pinterest usage reach in the United States 2018, by gender

    • Pinterest usage reach in the United States 2018, by household income

    • Pinterest usage reach in the United States 2018, by education

    • U.S. usage reach of leading social networks 2017, by age group

    • Most popular social networks among internet users in the U.S. in 2018, by ethnicity

  • 2. Benchmark
    • Social media awareness in the U.S. 2018

    • ACSI - U.S. customer satisfaction with social media sites 2018

    • Global social networks ranked by number of users 2018

    • Top digital publishers in the U.S. 2018, by audience

    • Top digital publishers in the U.S. 2018, by user reach

    • Most popular social media apps in the U.S. 2018, by audience

    • U.S. usage reach of leading social networks 2017

    • Leading iOS app reach in the United States 2016

  • 3. Usage
    • Media usage in an online minute 2018

    • Distribution of Pinterest traffic 2018, by country

    • Unique U.S. Pinterest visitors 2016-2017

    • Pinterest usage frequency in the United States 2018

    • Most popular categories on Pinterest in the U.S. 2017

    • Most popular categories on Pinterest in the U.S. 2017, by gender

    • Most frequently accessed social network of U.S. users 2018

    • Mobile Pinterest usage frequency in the United States 2017

    • Most frequently accessed mobile social apps in the United States 2017

    • Top platforms to engage with brand content among U.S. women 2016

    • U.S. female internet users social media food content 2015

  • 4. Social commerce
    • Future use of social media among marketers worldwide by platform 2018

    • Social media platforms used by marketers worldwide 2018

    • U.S. social commerce reach 2017, by platform

    • U.S. Millennial interest in purchasing products discovered via social media 2017

    • Pinterest: most popular retailers 2018, based on number of followers

    • Most-followed magazine brands on Pinterest 2018

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