Pinterest

The Statista dossier
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Statista Dossier about Pinterest

This dossier presents insights and statistics on the social network Pinterest. It provides an overview of user demographics and behavior. Furthermore, this dossier highlights Pinterest's role in the growing sector of social commerce, giving information on popular brands and retailers.

Table of contents

  • 1. Overview
    • Pinterest worldwide annual revenue 2016-2020

    • Pinterest worldwide annual revenue 2017-2020, by region

    • Pinterest worldwide quarterly revenue 2016-2020

    • Pinterest worldwide quarterly revenue 2016-2020, by region

    • Number of Pinterest employees 2018-2020

    • Pinterest research and development spending 2015-2020

    • Pinterest sales and marketing spending 2016-2020

    • Pinterest advertising spending 2017-2020

    • Pinterest worldwide adjusted EBITDA 2017-2020

    • Pinterest worldwide net income 2016-2020

    • Pinterest worldwide net income/loss 2017-2020, by quarter

    • Pinterest user data requests by U.S. federal authorities as of H1 2020

  • 2. Benchmark
    • Social media platforms growth of MAU worldwide 2019-2021

    • ACSI - U.S. customer satisfaction with social media 2020

    • Global social networks ranked by number of users 2021

    • U.S. market share of leading social media websites 2021

    • Usage reach of leading social networks in the U.S. 2017-2020

    • Daily engagement rate of U.S. mobile social users 2020

    • Reach of selected social networks in the United States 2020, by age

    • Reach of social media used by U.S. teens and young adults 2020

    • Favorite social networks of U.S. teens 2012-2020

    • Most frequently accessed social network of U.S. users 2021

    • Social media used by U.S. adults during COVID-19 pandemic 2020

  • 3. Global audiences
    • Countries with the most Pinterest users 2021

    • Pinterest: number of monthly active users worldwide 2016-2020

    • Monthly active users of Pinterest 2016-2020, by region

    • Pinterest quarterly ARPU 2016-2020

    • Pinterest quarterly ARPU 2016-2020, by region

    • Pinterest: distribution of global audiences 2021, by gender

  • 4. U.S. audiences
    • Pinterest: number of users in the United States 2017-2022

    • Pinterest usage penetration in the United States 2020, by age group

    • Rate of Pinterest app user activity in the U.S. 2021

    • Mobile Pinterest MAU user ratio in the U.S. 2021, by age group

    • Mobile Pinterest MAU user ratio in the U.S. 2021, by gender

    • Mobile Pinterest user ratio in the U.S. 2021, by frequency

    • Pinterest users in the United States 2017-2025

    • Mobile Pinterest MAU user ratio in the U.S. 2021, by age group & gender

    • Media usage in an online minute 2020

    • Pinterest usage frequency in the United States 2020

  • 5. Advertising & social commerce
    • Pinterest advertising revenue worldwide 2016-2020

    • Pinterest ad revenue in the U.S. 2016-2020

    • Pinterest ad revenue per user in the U.S. 2016-2020

    • Social media platforms used by marketers worldwide 2020

    • U.S. interest in purchasing items via social commerce 2020, by age group

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