Social media usage in Hungary

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Statista Dossier on social media usage in Hungary

This dossier provides information on the most important aspects of social media usage in Hungary. Following a basic overview of the topic, readers can find statistics about the users and current trends of the most popular social media platforms in the country, such as Facebook, Instagram, LinkedIn, YouTube and Facebook Messenger. The dossier also gives insight into the efficiency of influencer marketing in Hungary.

Table of contents

  • 1. Overview
    • Internet penetration rate in Hungary 2019, by age group

    • Social media penetration rate in Hungary 2020, by platform

    • Number of social media users in Hungary 2020, by platform

    • Forecast of the social network user penetration rate in Hungary 2017-2025

    • Forecast of social network user numbers in Hungary 2017-2025

  • 2. Facebook
    • Facebook users in Hungary from 2018 to 2020

    • Facebook users in Hungary by age 2020

    • Facebook users in Hungary by age and gender 2020

    • Average number of Facebook friends in Hungary 2018

    • Facebook posting frequency in Hungary 2018

    • Share of Hungarians joining events because of Facebook posts 2018

    • Frequency of watching Facebook stories in Hungary 2018

  • 3. Instagram
    • Instagram users in Hungary from 2018 to 2020

    • Instagram users in Hungary by age 2020

    • Instagram users in Hungary by age and gender 2020

    • Most popular Hungarians on Instagram 2020, by number of followers

  • 4. LinkedIn
    • Estimated number of active LinkedIn users in Hungary 2013-2018

    • Frequency of LinkedIn usage by business users in Hungary 2018

    • Reasons for LinkedIn usage by business users in Hungary 2018

    • Frequency of sharing content on Linkedin by business users in Hungary 2018

    • Share of LinkedIn users in Hungary 2020, by age group

  • 5. YouTube
    • Most popular Hungarian Youtube channels 2020, by number of video views

    • Most popular Hungarian Youtube channels 2020, by number of subscribers

    • Most followed Hungarian music channels on YouTube 2020

    • Most followed Hungarian vloggers on YouTube 2020

  • 6. Messenger
    • Messenger users in Hungary from 2018 to 2020

    • Messenger users in Hungary by age 2020

    • Messenger users in Hungary by age and gender 2020

  • 7. Influencer marketing
    • Number of influencers followed by Hungarians 2019

    • Share of Hungarians following Hungarian and foreign influencers 2019

    • Reasons for unfollowing influencers in Hungary 2019

    • Opinion on product placement in influencer content in Hungary 2018

    • Share of Hungarians who are in love with an influencer 2019

    • Instagram engagement rate in Hungary 2020, by influencer tier

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