Social media usage in the United States

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Statista dossier about U.S. social network usage

This dossier presents insights and statistics on social media usage in the United States. The paper also features user figures of the most popular social networks in the United States, selected user metrics as well as information on user behavior, mobile usage and social commerce.

Table of contents

  • 1. Overview
    • Social media: global penetration rate 2018, by region

    • Social media: active usage penetration in selected countries 2018

    • Social network users in selected countries in 2017 and 2022

    • United States: number of social network users 2015-2022

    • U.S. social media account ownership 2018, by age group

  • 2. Leading social platforms
    • Global social networks ranked by number of users 2018

    • United States: social network penetration Q3 2017

    • Social networks with daily U.S. user engagement 2018

    • U.S. usage reach of leading social networks 2017, by age group

    • Preferred social networks of U.S. teens 2012-2018

    • Social networks: usage by female U.S. internet users 2018

  • 3. Social media activities
    • Average daily time spent on social media by U.S. adults 2014-2019

    • Average daily time spent on social media by U.S. users 2019

    • U.S. social media platform usage for video viewing 2017

    • Type of milestones shared by U.S. users on social media 2017

    • U.S. user reasons for sharing life milestones on social media 2017

    • U.S. parental awareness of children's social media accounts 2018

    • Extent on newsfeed change according to U.S. social media users 2017

  • 4. Mobile social
    • Social share of mobile minutes in selected countries 2017

    • Number of U.S. smartphone social network users 2014-2020

    • Most popular apps that male U.S. mobile users cannot do without 2017

    • Most popular apps of female U.S. mobile users cannot do without 2017

    • U.S. adult daily mobile messaging app engagement 2015-2019

    • Most popular social media apps in the U.S. 2018, by audience

    • Most frequently accessed mobile social apps in the United States 2017

    • Most popular social media apps in the U.S. 2017, by engagement

    • Most popular social media apps in the U.S. 2018, by session length

    • Most popular social media apps in the U.S. 2018, by reach

    • Most popular social media apps in the U.S. 2018, by monthly sessions

  • 5. Facebook
    • Countries with the most Facebook users as of January 2018

    • Facebook: online reach in the United States 2015-2022

    • U.S. Facebook usage penetration 2013-2020, by age group

    • Number of U.S. Facebook users 2018, by age

    • Facebook: number of monthly active users in North America 2010-2018

    • Facebook activities of users in the United States 2017

    • Facebook: distribution of U.S. users 2018, by age and gender

    • Facebook usage frequency in the United States 2018

    • Facebook usage frequency in the United States 2018, by gender

    • Facebook usage frequency in the United States 2018, by age group

    • Facebook usage reach in the United States 2018, by gender

    • Facebook usage reach in the United States 2018, by age group

    • Reasons for non-usage of Facebook according to U.S. internet users 2017

  • 6. Instagram
    • Instagram: number of users in the United States 2017-2022

    • U.S. Instagram usage rate 2017-2022

    • Instagram usage reach in the United States 2018, by gender

    • Instagram usage reach in the United States 2018, by age group

    • Instagram usage reach in the United States 2018, by education

    • Instagram usage frequency in the United States 2018

    • Instagram usage frequency in the United States 2018, by gender

    • Instagram usage frequency in the United States 2018, by age group

    • Fastest-growing Instagram influencers in the U.S. 2018

    • Most popular fashion & beauty influencers on Instagram in the U.S. 2018

    • Most popular travel influencers on Instagram in the U.S. 2018

  • 7. Brands on social
    • Engagement share of voice of U.S. brands 2017, by industry

    • Leading U.S. brands on social media 2017, by user engagement

    • Leading U.S. brands on Facebook 2017, by user engagement

    • Leading U.S. brands on Twitter 2017, by user engagement

    • Leading U.S. brands on Instagram 2017, by user engagement

    • Leading U.S. brands on social media 2017, by video engagement

    • U.S. consumer reasons calling out brands on social media 2017

    • U.S. consumer benefits of calling out brands on social media 2017

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