Social media usage in the United States

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Statista dossier about U.S. social network usage

This dossier presents insights and statistics on social media usage in the United States. The paper also features user figures of the most popular social networks in the United States, selected user metrics as well as information on user behavior, mobile usage and social commerce. The dossier also highlights information regarding increased social media usage during the COVID-19 pandemic in the United States: as people are increasingly forced to stay at home and physically distance from each other, social media is a vital source of socialization, communication, and news for many.

Table of contents

  • 1. Overview
    • United States: digital population as of January 2020

    • Social media: global penetration rate 2021, by region

    • Social media: active usage penetration in selected countries 2021

    • Social network users in selected countries in 2020 and 2025

    • United States: number of social network users 2017-2025

    • United States: social network penetration 2017-2025

    • U.S. social media account ownership 2018, by age group

    • Share of U.S. adults who use social media 2019, by gender

    • Share of U.S. adults who use social media 2019, by age

    • Share of U.S. adults who use social media 2019, by ethnicity

    • Share of U.S. adults who use social media 2019, by income

    • Share of U.S. adults who use social media 2019, by urbanity

    • Share of U.S. adults who use social media 2019, by education

  • 2. Leading social platforms
    • Global social networks ranked by number of users 2021

    • U.S. market share of leading social media websites 2021

    • Social network usage by brand in the U.S. 2020

    • Social networks: usage by female U.S. internet users 2020

    • Social networks: usage by male U.S. internet users 2020

    • U.S. Gen Z & Millennials social network penetration 2019, by gender

    • Reach of social media used by U.S. teens and young adults 2020

    • Leading social networks of U.S. Generation X 2020

    • Reach of leading social networks of U.S. Baby Boomers 2020

    • Favorite social networks of U.S. teens 2012-2020

  • 3. Social media activities
    • Average daily time spent on leading social networks by U.S. users 2021

    • Social media activities in the U.S. 2020

    • Situations of social network usage in the U.S. 2019

    • Time spent on social networks per day in the U.S. 2019

    • Agreement with statements regarding social media in the U.S. 2019

    • Time of day of social network usage on weekends and weekdays in the U.S. 2019

    • Days of social network usage in the U.S. 2019

    • U.S. social media activities 2019, by platform

    • Social media news consumption in the U.S. 2019, by gender

    • U.S. social users who considered leaving select social networks 2020

    • U.S. internet users addicted to social media 2019, by ethnicity

  • 4. Spotlight: social usage during COVID-19 crisis
    • Estimated U.S. social media usage increase due to coronavirus home isolation 2020

    • Estimated U.S. Facebook usage increase due to coronavirus home isolation 2020

    • COVID-19 impact on digital communications in the U.S. 2020

    • COVID-19 impact on digital communications in the U.S. 2020 by age

    • Effect of COVID-19 on virtual socializing in the U.S. 2020, by gender

    • Most used sources of coronavirus news U.S. 2020, by age group

    • Most trusted sources of coronavirus news U.S. 2020

    • Least trusted sources of coronavirus news U.S. 2020

    • Media responsibility and coronavirus containment U.S. 2020

  • 5. Mobile social
    • U.S. social media mobile visits share 2019

    • Mobile share of U.S. social media visits 2017-2019

    • Most popular social media apps in the U.S. 2019, by audience

    • Most popular social media apps in the U.S. 2019, by reach

    • Most popular social media apps in the U.S. 2019, by engagement

    • Most popular social media apps in the U.S. 2019, by monthly sessions

    • Leading mobile messengers in the U.S. 2019, by users

    • Leading mobile messengers in the U.S. 2019, by reach

    • Leading mobile messengers in the U.S. 2019, by monthly usage

    • Leading mobile messengers in the U.S. 2019, by session duration

  • 6. Facebook
    • Countries with the most Facebook users 2021

    • United States: number of Facebook users 2017-2025

    • Facebook: online reach in the United States 2017-2025

    • Facebook: number of monthly active users in North America 2010-2020

    • Facebook user share in the United States 2021, by age and gender

    • Facebook usage reach in the United States 2019, by gender

    • Facebook usage reach in the United States 2019, by age group

    • Facebook usage frequency in the United States 2020

  • 7. Instagram
    • Instagram: number of users in the United States 2019-2023

    • U.S. Instagram usage rate 2018-2023

    • Instagram usage reach in the United States 2019, by gender

    • Instagram usage reach in the United States 2019, by age group

    • Instagram usage reach in the United States 2019, by education

    • Instagram user share in the United States 2021, by age group

    • Instagram user share in the United States 2021, by gender

    • Instagram usage frequency in the United States 2020

    • Reasons for Instagram usage in the U.S. 2019

  • 8. Spotlight: advertising on Instagram
    • Instagram: Facebook U.S. advertising revenue share 2016-2021

    • Engagement share of voice of U.S. brands 2019, by industry

    • Leading U.S. publishers on social media 2020, by user engagement

    • Leading U.S. celebrities on social media 2019, by cross-platform actions

    • Most popular fashion & beauty influencers on Instagram in the U.S. 2020

    • Most popular travel influencers on Instagram in the U.S. 2020

    • Most popular food influencers on Instagram in the U.S. 2020

    • Types of social media Influencers followed in the U.S. 2019

    • Reason for hiding ads on Instagram in the U.S. 2019

    • Most viewed sponsored ads on Instagram in the U.S. 2019

    • Purchase motivated by social media influencer in the U.S. 2019

    • Preferred Instagram page style in the U.S. 2019

    • Desired frequency of commercial posts in the U.S. 2019

    • Sponsored ads on Instagram matching interests in the U.S. 2019

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