Social media usage in the United States

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Statista Dossier about U.S. social network usage

Table of contents

    • United States: digital population as of January 2022

    • Social media: global penetration rate 2022, by region

    • Social media: active usage penetration in selected countries and territories 2022

    • Social network users in selected countries in 2021 and 2025

    • United States: number of social network users 2017-2026

    • United States: social network penetration 2017-2026

    • Share of U.S. population who use social media 2008-2021

    • Share of U.S. adults who use social media 2019, by gender

    • Share of U.S. adults who use social media 2019, by age

    • Share of U.S. adults who use social media 2019, by ethnicity

    • Share of U.S. adults who use social media 2019, by income

    • Share of U.S. adults who use social media 2019, by urbanity

    • Share of U.S. adults who use social media 2019, by education

    • Global social networks ranked by number of users 2022

    • U.S. market share of leading social media websites 2022

    • Social network usage by brand in the U.S. 2022

    • Social networks: usage by female U.S. internet users 2020

    • Social networks: usage by male U.S. internet users 2020

    • Reach of social media used by U.S. teens and young adults 2020

    • Leading social networks of U.S. Generation X 2020

    • Reach of leading social networks of U.S. Baby Boomers 2020

    • Favorite social networks of U.S. teens 2012-2021

    • Daily social media usage worldwide 2012-2022

    • Average monthly time spent on social platforms in the United States 2018-2020

    • Average daily time spent on social networks in the U.S. 2018-2022

    • Average daily time spent on social media by U.S. adults 2017-2022

    • Daily engagement rate of U.S. mobile social users 2020

    • Leading social media usage reasons worldwide 2021

    • Social media activities in the U.S. 2022

    • U.S. social media brands used most often 2015-2021

    • U.S. social users who considered leaving select social networks 2020

    • Countries with the most Facebook users 2022

    • United States: number of Facebook users 2017-2026

    • U.S. : Facebook usage penetration 2017-2026

    • Facebook: monthly active users in North America 2010-2022

    • U.S. Facebook users 2022, by age and gender

    • Facebook usage reach in the United States 2021, by gender

    • Facebook usage reach in the United States 2021, by age group

    • Facebook usage frequency in the United States 2020

    • Instagram: number of users in the United States 2020-2023

    • U.S. Instagram usage rate 2018-2023

    • Instagram usage reach in the United States 2021, by gender

    • Instagram usage reach in the United States 2021, by age group

    • U.S. Instagram users 2022, by age group

    • U.S. Instagram users 2022, by gender

    • Instagram usage frequency in the United States 2020

    • Social network ad spend in the U.S. 2016-2022

    • Digital Market Outlook: social media ad spend change in the U.S. 2018-2025

    • Engagement share of voice of U.S. brands 2019, by industry

    • Leading U.S. publishers on social media 2020, by user engagement

    • Leading U.S. celebrities on social media 2019, by cross-platform actions

    • Leading social media used by small businesses for advertising in the U.S. 2021

    • Social media ad spend in the U.S. 2019-2022

    • Share of U.S. consumers influenced by social media ads 2020

    • Digital Market Outlook: social media ad spend in the U.S. 2017-2025

    • Digital Market Outlook: social media ad spend in the U.S. 2017-2025, by device

    • Effectiveness of various types of influencers in the U.S. 2020

    • U.S. social platform user engagement growth 2020

    • Social network preference for COVID-19 updates in the U.S. 2020, by age group

    • Estimated U.S. social media usage increase due to coronavirus home isolation 2020

    • Estimated U.S. Facebook usage increase due to coronavirus home isolation 2020

    • COVID-19 impact on digital communications in the U.S. 2020

    • COVID-19 impact on digital communications in the U.S. 2020 by age

    • Effect of COVID-19 on virtual socializing in the U.S. 2020, by gender

    • TikTok usage during COVID-19 in the United States 2020

    • Most shared coronavirus content on social media worldwide 2021

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