Social media usage in the United States

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Statista dossier about U.S. social network usage

This dossier presents insights and statistics on social media usage in the United States. The paper also features user figures of the most popular social networks in the United States, selected user metrics as well as information on user behavior, mobile usage and social commerce.

Table of contents

  • 1. Overview
    • Social media: global penetration rate 2017, by region

    • Social network users in selected countries in 2016 and 2021

    • Social media: active usage penetration in selected countries 2017

    • Net worth of the richest social media entrepreneurs 2016

    • U.S. social traffic share 2015, by industry

  • 2. Leading websites
    • Global social networks ranked by number of users 2017

    • U.S. market share of leading social media websites 2016

    • Unique visitors to leading social networks in the U.S. 2015

    • Social networks with daily U.S. user engagement 2016

    • Share of U.S. internet users who use selected social networks 2012-2016

    • U.S. usage reach of leading social networks 2017, by age group

    • U.S. membership rates of leading social networks 2016, by ethnicity

    • Most popular social networks of U.S. teens 2016

    • Reach of social media used by U.S. teens and young adults 2017

    • Preferred social networks of U.S. teens 2012-2017

    • Twitter: number of users in the United States 2014-2020

    • Instagram: number of users in the United States 2015-2020

    • Tumblr: number of U.S. users 2014-2020

    • Pinterest: number of users in the United States 2014-2020

  • 3. Social media users
    • Social media awareness in the U.S. 2017

    • Share of U.S. population who use social media 2008-2017

    • U.S. social networking penetration rate 2005-2015

    • United States: number of social network users 2015-2021

    • Number of U.S. social network users 2015, by age

    • Social networks: usage by female U.S. internet users 2016

    • U.S. share of social media users who are not working 2015

  • 4. Social media activities
    • U.S. social media app time distribution 2016, by hour

    • Share of U.S. social media minutes 2016, by platform

    • Unique U.S. social media audiences 2014-2016, by platform

    • Weekly U.S. social media reach 2016, by ethnicity

    • Social networking time per U.S. user 2016, by ethnicity

    • Daily social media activities of U.S. adults 2016, by device

    • Twitter: online buzz of U.S. tv series 2015-2016

    • Social media usage during everyday activity planning by U.S. users 2015

    • U.S. teen peer pressure experiences on social media 2015

    • U.S. usage of Instagram stories 2016

    • U.S. weekly use of Instagram and Snapchat Stories 2016

    • Snapchat: most popular daily U.S. youth user activities 2016

    • U.S. Pinterest usage reasons 2016

    • U.S. youth Snapchat users following celebrities on social media 2016

    • U.S. online content engagement reasons 2015

  • 5. Facebook
    • Average daily time spent on Facebook by U.S. adults 2014-2018, by device

    • Countries with the most Facebook users as of April 2017

    • Facebook: online reach in the United States 2015-2021

    • U.S. Facebook usage penetration 2013-2020, by age group

    • Number of U.S. Facebook users 2017, by age

    • Facebook: number of monthly active users in North America 2010-2017

    • Facebook: distribution of U.S. users 2017, by age and gender

    • Facebook usage frequency in the United States 2017

    • Facebook usage frequency in the United States 2017, by gender

    • Facebook usage frequency in the United States 2017, by age group

    • Share of U.S. internet users who use Facebook in 2016, by gender

    • Share of U.S. internet users who use Facebook in 2016, by age group

    • Share of U.S. internet users who use Facebook in 2016, by household income

    • Facebook: quarterly federal lobbying expenses 2011-2017

  • 6. Mobile social
    • Number of U.S. smartphone social network users 2014-2020

    • U.S. mobile geosocial and location-based service usage 2011-2015

    • Mobile share of U.S. social media visits 2014-2015

    • U.S. mobile social media video platforms of young adults 2016

    • Most popular social media apps in the U.S. 2017, by audience

    • Most popular social media apps in the U.S. 2017, by engagement

    • Most popular social media apps in the U.S. 2017, by session length

    • Most popular social media apps in the U.S. 2017, by reach

    • Most popular social media apps in the U.S. 2017, by monthly sessions

  • 7. Social commerce
    • Types of brands women interact online with U.S. 2016

    • U.S. consumer willingness to connect payment apps to FB Messenger 2016, by age group

    • U.S. social commerce: user attitudes 2016

    • U.S. user attitude towards social commerce 2016

    • U.S. social media purchase penetration 2016

    • Social media usage for brand research among U.S. Facebook users 2016, by age group

    • U.S. holiday shopping social media inspiration 2016

    • U.S. social commerce reach 2016, by platform

    • U.S. social networks preference to learn about new products 2016

    • U.S. social networks preference to learn about new products 2016, by age

  • Language: English
  • Released: January 2017
  • Source(s): Statista
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