Mobile social media

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Statista dossier about mobile social media

This dossier presents insights and statistics on social network usage on mobile devices, highlighting the increasing shift to mobile social media. The paper also features mobile user figures of the most popular social networks worldwide, mobile social messaging as well as information on mobile social activities and revenues.

Table of contents

  • 1. Overview
    • Worldwide digital population as of April 2017

    • Global mobile social penetration rate 2017, by region

    • Mobile social network access frequency 2015, by country

    • Mobile share of U.S. social media visits 2014-2015

    • Share of U.S. social media minutes 2016, by platform

    • U.S. mobile app content category time share 2016

  • 2. Audience
    • U.S. digital media audiences 2015, by medium

    • Unique U.S. social media audiences 2014-2016, by platform

    • Facebook: number of mobile daily active users worldwide 2012-2016

    • Facebook: number of mobile monthly active users worldwide 2009-2016

    • Number of mobile-only monthly active Facebook users 2011-2016

    • Number of monthly active Instagram users 2013-2017

    • Instagram accounts with the most followers worldwide 2017

    • Number of monthly active Snapchat users 2013-2016

    • Daily active users of Snapchat 2014-2017, by region

  • 3. Mobile messaging
    • Annual global mobile messaging app growth 2014-2016

    • Most popular global mobile messenger apps 2017

    • Global reach of selected mobile messengers 2015

    • Global daily reach of leading social platforms 2015

    • Number of monthly active WhatsApp users as of 2013-2017

    • Facebook Messenger: number of monthly active users 2014-2017

    • LINE: number of monthly active users 2014-2016

    • Viber: number of registered user IDs 2011-2017

    • Revenue per monthly active users of mobile messaging apps in 2015 and 2020

  • 4. Usage
    • Social media usage during everyday activity planning by U.S. users 2015

    • U.S. teens: social networks and app DAU reach 2014-2016

    • Leading smartphone and tablet activities 2015, by device

    • Time spent on apps on mobile devices 2015, by category

    • Second screen: Facebook user activities while watching TV Q2 2015

    • Leading U.S. second screen devices used during TV consumption 2017

    • Smartphone use while watching TV in the United States 2017

    • Tablet use while watching TV in the United States 2017

    • U.S. youth Snapchat users following celebrities on social media 2016

    • Daily mobile video viewing volume on Snapchat 2015-2016

  • 5. Revenue
    • Instagram: global mobile internet advertising revenue 2015-2018

    • Twitter: global mobile internet advertising revenue 2014-2018

    • Facebook: mobile advertising revenue share 2012-2016

    • Kakao Corporation: quarterly advertising revenues 2013-2017, by platform

    • LINE app: quarterly revenue 2012-2015

    • Snapchat: global advertising revenue 2015-2018

  • Language: English
  • Released: November 2016
  • Source(s): Statista
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