Mobile social media usage worldwide

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Statista dossier about mobile social media usage worldwide

This dossier presents insights and statistics on social network usage on mobile devices, highlighting the increasing shift to mobile social media. The paper also features mobile user figures of the most popular social networks worldwide, mobile social messaging as well as information on mobile social activities and revenues.

Table of contents

  • 1. Overview

    • Media usage in an online minute 2019

    • Worldwide digital population as of July 2019

    • Global mobile social penetration rate 2019, by region

    • Global number of mobile messaging users 2016-2021

    • Global mobile messaging user growth 2016-2021

    • Leading non-gaming Android app publishers worldwide 2019, by downloads

  • 2. Market leaders

    • Global social networks ranked by number of users 2019

    • Most popular global mobile messenger apps 2019

    • Leading Android communication apps worldwide 2019, by downloads

    • Leading Android communication apps worldwide 2019, by revenue

    • Leading iPhone social networking apps worldwide 2019, by downloads

    • Leading iPhone social networking apps worldwide 2019, by revenue

    • Number of monthly active WhatsApp users as of 2013-2017

    • Facebook Messenger: number of monthly active users 2014-2017

    • Viber: number of registered user IDs 2011-2019

    • Daily active users of Snapchat 2014-2019, by region

  • 3. Usage

    • Average app launches per month H2 2018, by vertical

    • Average monthly in-app time as of H2 2018, by vertical

    • Leading smartphone and tablet activities 2017, by device

    • Leading social media usage reasons worldwide 2018

    • Leading U.S. second screen devices used during TV consumption 2017

    • Tablet use while watching TV in the United States 2019

    • Daily mobile Facebook activities of U.S. smartphone users 2017

  • 4. Instagram

    • Instagram accounts with the most followers worldwide 2019

    • Number of monthly active Instagram users 2013-2018

    • Daily active users of Instagram Stories 2019

    • Countries with the most Instagram users 2019

    • Countries with biggest Instagram reach 2019

    • Instagram: distribution of global audiences 2019, by age group

    • Instagram: distribution of global audiences 2019, by gender

    • Instagram: distribution of global audiences 2019, by age and gender

    • Instagram: most-engaged publishers 2018

    • Social media platforms used by social influencers as of January 2018

  • 5. Snapchat

    • Daily active users of Snapchat 2014-2019

    • Daily active users of Snapchat 2014-2019, by region

    • Snap worldwide quarterly revenue 2015-2019

    • Snap worldwide net income/loss 2015-2019, by quarter

    • Snap quarterly ARPU 2016-2019

    • Snap quarterly ARPU 2016-2019, by region

    • Number of daily snaps created by Snapchat users worldwide 2017

    • Daily social media usage by global social video users 2017, by age group

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