Mobile social media worldwide

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Statista Dossier about mobile social media worldwide

This dossier presents insights and statistics on social network usage on mobile devices, highlighting the increasing shift to mobile social media. The paper also features mobile user figures of the most popular social networks worldwide, mobile social messaging as well as information on mobile social activities, revenues and advertising figures.

Table of contents

  • 1. Overview

    • Worldwide digital population as of January 2021

    • Media usage in an online minute 2020

    • Active mobile social media penetration in the Americas 2021

    • Active mobile social media penetration in Europe 2021

    • Active mobile social media penetration in APAC 2019, by country

    • Latin America & the Caribbean: mobile social media users by region 2019

    • Global Apple App Store app revenue share 2018-2024, by category

    • Global Google Play app revenue share 2018-2024, by category

  • 2. Market leaders

    • Global social networks ranked by number of users 2021

    • Most popular global mobile messaging apps 2021

    • Leading Android communication apps worldwide 2021, by downloads

    • Leading Android communication apps worldwide 2021, by revenue

    • Leading iPhone social networking apps worldwide 2021, by downloads

    • Leading iPhone social networking apps worldwide 2021, by revenue

    • Leading non-gaming Android app publishers worldwide 2021, by downloads

  • 3. Instagram

    • Instagram accounts with the most followers worldwide 2021

    • Countries with the most Instagram users 2021

    • Countries with biggest Instagram reach 2021

    • Instagram: distribution of global audiences 2021, by age group

    • Instagram: distribution of global audiences 2021, by gender

    • Instagram: distribution of global audiences 2021, by age and gender

  • 4. Snapchat

    • Countries with the most Snapchat users 2021

    • Daily active users of Snapchat 2014-2020

    • Daily active users of Snapchat 2014-2020, by region

    • Snap worldwide quarterly revenue 2015-2020

    • Snap worldwide net income/loss 2015-2020, by quarter

    • Snap quarterly ARPU 2016-2020

    • Snap quarterly ARPU 2016-2020, by region

  • 5. TikTok

    • Global TikTok Android MAU 2017-2021

    • Global TikTok iOS MAU 2017-2021

    • TikTok MAU user ratio in the U.S. 2019, by age group & gender

    • TikTok MAU user ratio in the U.S. 2021, by gender

  • 6. Advertising

    • Digital Market Outlook: social media ad spend in the U.S. 2017-2024, by device

    • Digital Market Outlook: SM ad spend per internet user U.S. 2017-2024, by device

    • Digital Market Outlook: social media ad spend in Canada 2017-2024, by device

    • Digital Market Outlook: social media ad revenue in the UK 2017-2024, by device

    • Digital Market Outlook: SM ad revenue per internet user UK 2017-2024, by device

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