Mobile social media

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Statista dossier about mobile social media

This dossier presents insights and statistics on social network usage on mobile devices, highlighting the increasing shift to mobile social media. The paper also features mobile user figures of the most popular social networks worldwide, mobile social messaging as well as information on mobile social activities and revenues.

Table of contents

  • 1. Overview

    • Worldwide digital population as of April 2018

    • Global mobile social penetration rate 2018, by region

    • Share of U.S. social media minutes 2016, by platform

    • U.S. mobile app content category time share 2017

  • 2. Market leaders

    • Global social networks ranked by number of users 2018

    • Most popular social media apps in the U.S. 2018, by reach

    • Most popular social media apps in the U.S. 2018, by audience

    • Most popular social media apps in the U.S. 2017, by engagement

    • Unique U.S. social media audiences 2014-2016, by platform

    • Facebook: number of mobile daily active users worldwide 2012-2016

    • Facebook: number of mobile monthly active users worldwide 2009-2016

    • Number of mobile-only monthly active Facebook users 2011-2016

    • Facebook Messenger: number of monthly active users 2014-2017

    • Number of monthly active Instagram users 2013-2018

    • Daily active users of Snapchat 2014-2018, by region

    • Number of monthly active WhatsApp users as of 2013-2017

    • LINE: number of monthly active users 2014-2016

    • Viber: number of registered user IDs 2011-2018

  • 3. Mobile messaging

    • Global number of mobile messaging users 2016-2021

    • Global mobile messaging user growth 2016-2021

    • Leading mobile messengers in the U.S. 2018, by users

    • Leading mobile messengers in the U.S. 2018, by reach

    • Leading mobile messengers in the U.S. 2018, by monthly usage

    • Annual global mobile messaging app growth 2014-2016

    • Most popular global mobile messenger apps 2018

    • Number of daily snaps created by Snapchat users worldwide 2017

    • Revenue per monthly active users of mobile messaging apps in 2015 and 2020

  • 4. Usage

    • Weekly mobile phone communication and data usage 2016

    • Average monthly in-app time as of H1 2017, by vertical

    • Leading social media usage reasons worldwide 2017

    • U.S. teens: social networks and app DAU reach 2014-2016

    • Leading U.S. second screen devices used during TV consumption 2017

    • Smartphone use while watching TV in the United States 2017

    • Tablet use while watching TV in the United States 2017

    • U.S. youth Snapchat users following celebrities on social media 2016

    • Daily mobile video viewing volume on Snapchat 2015-2016

    • Daily mobile Facebook activities of U.S. smartphone users 2017

  • 5. Revenue

    • Instagram: global mobile internet advertising revenue 2015-2018

    • Twitter: global mobile internet advertising revenue 2014-2018

    • Facebook: mobile advertising revenue share 2012-2017

    • South Korea Kakao's revenue 2013-2017

    • Kakao Corporation: quarterly advertising revenues 2013-2017, by platform

    • LINE app: quarterly revenue 2012-2015

    • Snap worldwide annual revenue forecast 2015-2027

    • Snap worldwide annual revenue 2015-2017

    • Snapchat: global advertising revenue 2015-2019

  • Language: English
  • Released: July 2017
  • Source(s): Statista
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