Mobile social media worldwide

Mobile social media worldwide
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Statista Dossier about mobile social media worldwide

This dossier presents insights and statistics on social network usage on mobile devices, highlighting the increasing shift to mobile social media. The paper also features mobile user figures of the most popular social networks worldwide, mobile social messaging as well as information on mobile social activities, revenues and advertising figures.

Table of contents

    • Worldwide digital population 2023

    • Media usage in an online minute 2022

    • Active mobile social media penetration in the Americas 2022

    • Active mobile social media penetration in Europe 2021

    • Active mobile social media penetration in APAC 2019, by country

    • Latin America & the Caribbean: mobile social media users by region 2019

    • Global Apple App Store app revenue share 2019-2025, by category

    • Global Google Play app revenue share 2019-2025, by category

    • Global social networks ranked by number of users 2023

    • Most popular global mobile messaging apps 2022

    • Leading Android communication apps worldwide 2022, by downloads

    • Leading Android communication apps worldwide 2022, by revenue

    • Leading iPhone social media apps worldwide 2022, by downloads

    • Leading iPhone social media apps worldwide 2022, by revenue

    • Leading non-gaming Android app publishers worldwide 2022, by downloads

    • Instagram accounts with the most followers worldwide 2023

    • Countries with the most Instagram users 2023

    • Countries with biggest Instagram reach 2023

    • Instagram: distribution of global audiences 2023, by age group

    • Instagram: distribution of global audiences 2023, by gender

    • Instagram: distribution of global audiences 2023, by age and gender

    • Countries with the most Snapchat users 2022

    • Daily active users of Snapchat 2014-2022

    • Daily active users of Snapchat 2014-2022, by region

    • Snap worldwide quarterly revenue 2015-2022

    • Snap worldwide net income/loss 2015-2022, by quarter

    • Snap quarterly ARPU 2016-2022

    • Snap quarterly ARPU 2016-2022, by region

    • Global TikTok Android MAU 2019-2022

    • Global TikTok iOS MAU 2019-2022

    • TikTok usage distribution in the U.S. 2022, by age

    • TikTok MAU user ratio in the U.S. 2021, by gender

    • Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device

    • Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device

    • Digital Market Outlook: social media ad spend in Canada 2017-2026, by device

    • Digital Market Outlook: social media ad spend in the UK 2017-2026, by device

    • Digital Market Outlook: SM ad spend per internet user UK 2017-2026, by device

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