Mobile social media usage worldwide

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Statista dossier about mobile social media usage worldwide

This dossier presents insights and statistics on social network usage on mobile devices, highlighting the increasing shift to mobile social media. The paper also features mobile user figures of the most popular social networks worldwide, mobile social messaging as well as information on mobile social activities and revenues.

Table of contents

  • 1. Overview

    • Worldwide digital population as of January 2020

    • Media usage in an online minute 2019

    • Mobile social network penetration in selected markets 2019

    • Global mobile social penetration rate 2019, by region

    • Active mobile social media users in APAC countries 2017-2019

    • Active mobile social media penetration in selected Asia-Pacific countries 2019

    • Latin America: monthly active mobile social media users 2019, by region

    • Monthly active mobile social media users in European countries 2018

  • 2. Market leaders

    • Global social networks ranked by number of users 2020

    • Most popular global mobile messaging apps 2019

    • Global daily access rate of selected social networks 2018

    • Leading Android communication apps worldwide 2019, by downloads

    • Leading Android communication apps worldwide 2019, by revenue

    • Leading iPhone social networking apps worldwide 2019, by downloads

    • Leading iPhone social networking apps worldwide 2019, by revenue

    • Leading non-gaming Android app publishers worldwide 2019, by downloads

    • Number of days spent as the top free app on Google Play worldwide 2012-2018

  • 3. Usage

    • Leading mobile-first online activities worldwide 2019

    • Leading social media usage reasons worldwide 2018

    • Fastest growing mobile app categories 2018

    • Mobile app user retention rate 2018, by category

    • Global Apple App Store app revenue share 2017-2023, by category

    • Global Google Play app revenue share 2017-2023, by category

  • 4. Instagram

    • Instagram accounts with the most followers worldwide 2020

    • Number of monthly active Instagram users 2013-2018

    • Daily active users of Instagram Stories 2019

    • Countries with the most Instagram users 2020

    • Countries with biggest Instagram reach 2020

    • Instagram: distribution of global audiences 2020, by age group

    • Instagram: distribution of global audiences 2020, by gender

    • Instagram: distribution of global audiences 2020, by age and gender

  • 5. Snapchat

    • Countries with the most Snapchat users 2020

    • Daily active users of Snapchat 2014-2019

    • Daily active users of Snapchat 2014-2019, by region

    • Snap worldwide quarterly revenue 2015-2019

    • Snap worldwide net income/loss 2015-2019, by quarter

    • Snap quarterly ARPU 2016-2019

    • Snap quarterly ARPU 2016-2019, by region

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